Vlad J.

Copywriting is part art, part science. A copywriter mixes the art of storytelling with the science of advertising. Of course, there is a formulaic element to writing copy. You draw attention, you create interest, you encourage a decision and then you call for action. But how you use this formula can make the difference between a sale and an ignored sales letter/e-mail/landing page. If you fail to engage a prospect both rationally and emotionally, you will not get very far down the sales funnel. This is as true for consumers, as it is for business clients. I am a copywriter. I research both what you have to offer and the person you are offering it to. Based on that research I write copy that will help you: · Improve your brand through effective webcopy. · Generate leads with case studies or blog posts. · Sell through direct mail or landing pages.