Five Simple Promotion Tips for Copywriters

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Working as a copywriter can be a rewarding profession, and one that is ideal for those who have creative flair and imagination. This is a job in which you can enjoy diversity and work with clients from many different backgrounds and industries.

While some copywriters work for specialized agencies and media companies, there are many others who decide to go it alone and work on a freelance basis. This is a career choice that offers many benefits. For copywriters, self promotion is an essential skill. Your ability to master this skill will secure clients and contracts. Here are some of the ways in which you can ensure that your copywriting career gets off to a great start. 

Achieve your goal in stages

There are various steps that you can take to help promote your services and business. Whether you write press releases, contribute to forums, use social media or have your own website, every step will draw you closer to reaching clients on a local, national, and even international scale. 

Send out a press release

As a copywriter, you should have no problems putting together a press release to announce the launch of your business or service. You can then send this out to local papers as well as web-based publications and websites such as PRWeb. Make sure you fully proof any release that you write, as the last thing you want is errors in a release for a professional copywriting service.

Make use of online forums

Using online specialist forums is a great to promote your business and network with others who have similar interests. This could be a great way to start a discussion with others in your industry and find out about contracts which may be available.

Set up a website

All businesses require an online presence in order to help generate income, so make sure you have one in place. You can write the content for the site yourself and even set up an online blog, where you can add regular posts to generate more interest in your business.

Use social media

Social media has become an integral part of marketing, and this is a great way to connect with other people, including potential clients. Make sure you make the most of sites such as Facebook, Twitter, and LinkedIn, among others.These are great for connecting with others as well as for networking with those in similar professions.

Write for free

If you have just started out as a copywriter, it is well worth doing some voluntary writing work in order to get your name out there and gain valuable experience. This is also a great way to build a portfolio for future clients to consider.

All of these methods will make it easier for you to successfully promote yourself as a professional freelance copywriter. 

Posted 28 January, 2015


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