If you read my How to Set Up an Email Campaign article, then you already know the importance of website subscribers. In case you missed it, here is a summary. A successful email marketing campaign is a result of using a structured approach that includes choosing a campaign name and an email provider and understanding marketing emails. An entire campaign can quickly crumble down if you don’t have a list of recipients.
Having an email list contributes to better website traffic and enhanced user relationship and engagement. A website subscriber list also improves the chances of turning your email campaign into a successful moneymaking effort.
One of the simplest ways to encourage email sign-ups is to make the subscription form accessible. If the form is at the end of the page, it will definitely go unnoticed. As much as possible, don’t let your visitors go through the entire website before seeing a way to subscribe. You should place the subscription box right where they can see it to ensure that it will grab their attention.
Establish the value of subscribing via a call to action
Most websites’ calls to action encourage visitors to buy their products or give them a call. You can also use a call to action to encourage visitors to subscribe and explain the benefits of being a subscriber. For instance, you can tell them that they can get exclusive discounts when subscribing. Also, communicate what your business is. This will help establish your brand identity and allows your visitors to get a better understanding of the nature of your business.
Have a better landing page
Landing pages that are simple but dedicated to your visitors are incredibly powerful ways to encourage email sign-ups. Successful landing pages can provide you with conversion rates that reach as much as 50 percent. A landing page gives you an opportunity to tell your visitors the reasons why they should subscribe.
Add an email opt-in form
Take a look at your website’s analytics and determine which pages are popular. Place an email opt-in form on that page. There are many opt-in forms to choose from, but one of the most popular is a lightbox popup because of its high conversion rates. If you are adding opt-in forms, do not overdo it! You don’t want to annoy visitors.
There is a wide range of methods you can use to increase your email subscribers, but most of them are impractical and confusing. If you want to dramatically increase your website's subscribers and jump-start your email campaign, try some of the suggestions above.
Building a list of subscribers can be difficult and time-consuming, but all your hard work and effort will not go unnoticed. Whether you want to advertise an on-going sale, introduce a new product or establish an online brand identity, a list of website subscribers can make sure that you meet your goals. If you only have two or more subscribers, you should definitely expand your email list. Use the tips mentioned above to get more email addresses, and don’t use auto-scrape programs. They mostly give out old and false emails. You will be just spending your money on nothing. A list of quality subscribers provides better open rates and engagement.