Design an Explainer animation
- Status: Closed
- Prize: $120
- Entries Received: 10
- Winner: chickencounter
Who we are: [url removed, login to view] is a portal for private consumers to buy and sell giftcards and store credits from and to each other.
What we need: We need a frontpage banner that highlights the main advantages for the customers to use the portal. We are thinking that the banner should be separated in 3 parts (As also illustrated in the attached picture):
1. Purchase a gift card or store credit at a discount
2. Redeem the gift card or store credit at a store
3. Save money that can be used for something else
Audience: The target audience for our business is very broad. It is, therefore, difficult to describe "the typical customer". We do, however, primarily approach technologically savvy consumers - as our business is 100% done via an online portal.
Sex: Female (60%), male (40%)
Income: As the portal is meant to resell unused gift cards, we would expect our users to primarily come from income groups outside the "top 10% earners".
Interests: Shopping. Looking for great offers.
Lifestyle: Open to new trends and tendencies. Looking for ways to save money - appreciates a "good deal". The type that will "brag about" making a good deal to friends, family and online network.
Styles, that we are interested in: We like animated design with animated people like the one attached.
Color preferences: We are still figuring out the color scheme for our site. But, at this point we are leaning towards the primary color being blue, and then secondary colors such as orange and white. A picture of our newly designed logo is attached, if it can be used for inspiration, even though we think that the explainer banner can be colorful, also in colors that not exactly matches the other colors of the site and the logo.
Let the contest begin! :-)