Design logo/branding identity + customise wordpress theme for online content/marketing business

  • Status: Closed
  • Prize: $540
  • Entries Received: 144
  • Winner: lida66

Contest Brief

Create stunning brand identity, including logo for exciting and bespoke all-new travel, hotels, lifestyle online content and marketing platform in Asia, which will become a leading online brand! Creatively you will be able to excel and must strike exactly the right note based on the detailed design brief (attached). Designing a series of symbols (to be used with categories and articles/posts) and newsletter template also high on wish list. You need to present first and foremost your logo/brand identity idea.
Design direction is: vintage, classic, uncluttered and timeless.
Included short-listed fonts concerns the news posts on the website only, for which the selected Wordpress theme will need your expert advice re customisation of theme's magazine-style look and feel (colours and fonts, to be in line with branding identity) . This project requires NO website development, however knowledge about Wordpress is plus. The main is logo and graphic design though!
The platform/website concept is focusing on experiences and more detailed and in-depth coverage; incl. experience-based reviews (of hotels and cocktail bars for instance), features, outstanding images etc. We are not a Tripadvisor or snapshot of "nightlife" with one-paragraph descriptions. It is all about being 'in the know' and present a quality selection for our customers/readership.
And while 'Happy Hour' refers to bar discounts it also very much is about promotions, sales and any campaign from venues, e-commerce, airlines etc. that will be covered and any other future partners. Great Happy Hour coverage and listings will be one part of it though. Read the attached design brief carefully!!

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Employer Feedback

“This designer came up with creativity from the beginning, and "read" the design brief well and kept on fine-tuning until it was something we could vote on in the team, and ended up the winner along with some really good other competitive design candidates. In particular, she visualized what the logo would look like in different settings, such as on t-shirt and even on a flag! Really professional.”

Profile image netprofessorasia, Thailand.

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