Home Fitness Brand Identity / Logo

  • Status: Closed
  • Prize: $190
  • Entries Received: 517
  • Winner: Ibart366

Contest Brief

We are looking to create a sophisticated and inspirational fitness brand identity kit for "Emerge" / "Emerge Fitness"

We are looking for a logo, brand colors, brand fonts / typography, an empowering yet relatable fitness illustration style (no crazy-buff silhouettes, or cheesy stick figures), and a still photo style which plays nicely with the logo and the overall theme / feel of the brand (explained below). But generally we want something simple, cool, not overly designed. We want a style and some consistency across the logo, and how it would be used with both illustrations or real images. An illustration style we like is attached. Two brands we love are:
Rapha, lululemon, TRX (trxtraining.com),

About the Brand:
"We exist to inspire everyone to reclaim ownership over their fitness goals.

It is time to reverse the dependence on gyms and classes. Through instruction and motivation, every moment becomes a chance to improve - no matter the circumstances. We inspire Independent Fitness which normalizes yoga at work, calisthenics on the couch or ring training in the park.

We live for more than an ‘active lifestyle’ - we live for adventures, for progress, for unapologetic accountability to our bodies and our passions."

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