mdrasedk3
Bangladesh
Logo Redesign & Brand Identity System
- Status: Open
- Prize: ₹30000
- Entries Received: 959
Contest Brief
Purpose
Arbour is retiring “Investments” and operating as “Arbour,” reflecting its evolution into a full-spectrum real estate investment platform. This brief defines a new primary logo that preserves existing brand equity while signalling this expansion. All design decisions must be traceable to this document. The complete brief can be viewed in the attached document.
Who We Are
Arbour provides end-to-end real estate solutions across structured credit, regulated fund management, and development execution. We operate with institutional discipline and on-ground expertise, covering the full value chain.
The Existing Mark — The Gandiva
The Gandiva, Arjuna’s divine bow, represents precision, discipline, and dharmic purpose. It is the brand’s strongest asset and must be retained and refined, not replaced.
What Works
Distinctive form, clean geometry, strong navy authority, and scalability.
What Evolves
Removal of “Investments,” refined proportions for “ARBOUR,” and a complete, system-ready identity.
What Arbour Stands For
Precision in capital deployment, full-cycle accountability, institutional governance with relationship depth, and long-term, purpose-driven ambition.
Audience
Capital allocators, developers, and institutional partners. The brand must signal trust, competence, and credibility at first glance.
Design Direction
Colour is restricted to Navy (#0D1B4B) and White (#FFFFFF). No additions without approval.
Wordmark: “ARBOUR” in Segoe UI Bold, all caps, with refined spacing and proportions.
Gandiva: Mandatory element, only refined for clarity and proportion.
No gradients, additional colours, real estate imagery, or non-compliant typography.
Evaluation Criteria
Concepts are scored on Gandiva fidelity, brand alignment, wordmark precision, scalability, versatility, and traceability. Minimum qualifying score: 72/100, with no individual score below 5.
Deliverables
Primary logo (navy and white), reversed versions, symbol-only, wordmark-only, and monogram.
Formats: .ai, .svg, .png (multi-resolution), favicon sizes.
Brand standards: usage rules, spacing, typography, colour codes.
Mockups: print, digital, and physical applications.
Recommended Skills
Top entries from this contest
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mdanwarhossainvv Bangladesh -
shishirchandrada Bangladesh -
shishirchandrada Bangladesh -
mehedi66ha Bangladesh -
HashibulANiK Bangladesh -
ExpertShahadat Bangladesh -
Abdulquddus59 Nigeria -
mstLatifa Bangladesh -
Rashidalam3119 Bangladesh -
shuvorahman01 Bangladesh -
saifuli603 Saudi Arabia -
saifuli603 Saudi Arabia -
graphicsr1 Bangladesh -
DesignedByRiYA Bangladesh -
mdabdul322121 Bangladesh
Public Clarification Board
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mohaiminulfr
- 9 hours ago
Please check #2941
- 9 hours ago
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AlaminSaiffi
- 10 hours ago
- 10 hours ago
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sunilputhenchira
- 14 hours ago
Please check Entry #2530
- 14 hours ago
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mativesign
- 17 hours ago
Thank you for taking the time to review my submission. My goal with this concept was to create a distinctive, premium, and strategically crafted design that not only looks visually strong but also communicates your brand’s identity with clarity and professionalism.
I’m confident I can deliver a result that aligns perfectly with your vision. I’m always open to refinements and committed to providing high-quality work with smooth communication throughout the project.
Thank you again for your consideration.
My Entry #985- 17 hours ago
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anik6687
- 17 hours ago
#3163 see that
- 17 hours ago
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graphickiller12
- 23 hours ago
Could you please check my entries & rate my entry please... #3040 #3047 #3142 Thank you
- 23 hours ago
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graphickiller12
- 23 hours ago
Could you please check my entries & rate my entry please... #3040 #3047 #3142 Thank you
- 23 hours ago
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graphickiller12
- 23 hours ago
Could you please check my entries & rate my entry please... #3040 #3047 #3142 Thank you
- 23 hours ago
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mdabus37
- 1 day ago
Please check #3119
- 1 day ago
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Nainabadsiwal2
- 1 day ago
Hy pls check #3117
- 1 day ago
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rokib9258
- 1 day ago
#3095 please check my entries
- 1 day ago
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gdshohanap4
- 1 day ago
Please take a moment to review my entries. I hope you like the designs. If you need any changes or modifications, feel free to message me — I’m always ready to adjust the design exactly as you prefer. I offer unlimited revisions until you are fully satisfied with the final result. You may also check my reviews; all of my clients are very happy with my work, and I always work with full dedication until my clients are completely satisfied. If you like my work, please don't hesitate to contact me through the personal chat option.
Thank you!- 1 day ago
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rokib9258
- 1 day ago
#2612 please check
- 1 day ago
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graphickiller12
- 1 day ago
Could you please check my entries & rate my entry please... #3040
- 1 day ago
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graphickiller12
- 1 day ago
- 1 day ago
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mk45820493
- 2 days ago
- 2 days ago
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merinbonna
- 2 days ago
Please check #2966
- 2 days ago
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karimatchoo
- 2 days ago
#2734
- 2 days ago
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hridoy4616
- 3 days ago
- 3 days ago
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mohaiminulfr
- 3 days ago
Please check #2941
- 3 days ago
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VaibhavPuranik
- 3 days ago
Contest Holder, You just rated 1 entry and now everyone is trying to replicate it completely ignoring the brief even though its 2star. I've had something prepared 2 weeks ago but I'm quite hesitant to submit because it will get lost in this massive pile of sloppy and AI generated trash. Clear communication is very important when you hold contests or direct projects. You need to start rejecting entries that don't qualify, its a lot of work but absolutely necessary if you want any worthwhile results. Reply to this comment if you are willing to communicate, or send a Direct Message and I will participate.
- 3 days ago
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carmelomarquises
- 4 days ago
Please check #2814 . Thanks
- 4 days ago
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resilient66
- 4 days ago
Dear contest holder
I would request you to please respond to the queries of other designers especially regarding the 2 star rating to those entries which are not in accordance to brief. If there is a change in your brief, we must know. Thanks and regards.- 4 days ago
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manits5
- 4 days ago
Kindly check #2810 and if you need any changes or mockups please DM . Also If you choose me as the winner of the contest I will be providing you a completely FREE 3d animation for your logo that will help you to promote your brand.
- 4 days ago
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xys1
- 4 days ago
Dear Contest Holder,
Please review my submitted designs.
All are original and fully editable vector files.
I would appreciate your rating and feedback.
If any design does not meet your expectations, feel free to reject it.
Your feedback helps me improve and understand your needs better.
I am ready to revise or create new designs if required.
Thank you for your time and consideration.- 4 days ago
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MDAKKASXKHAN
- 4 days ago
- 4 days ago
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MDAKKASXKHAN
- 4 days ago
#2768 ]
- 4 days ago
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MDAKKASXKHAN
- 4 days ago
- 4 days ago
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AnilRevankar
- 5 days ago
- 5 days ago
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carmelomarquises
- 5 days ago
Please check #2753 . Thanks
- 5 days ago
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rokib9258
- 5 days ago
#2612 please check ✅✅✅
- 5 days ago
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AnilRevankar
- 5 days ago
- 5 days ago
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GraphixGenius99
- 5 days ago
Please check #2733 , #2732 , #2714 If you would like any refinements or adjustments, such as typography, spacing, icon refinement, or color variations, feel free to contact me anytime. I’ll be happy to provide revisions until the final result perfectly matches your vision.
All required file formats will be delivered, including AI, SVG, EPS, PDF, PNG, JPEG, and fully scalable vector source files. The design is fully original, professional, and suitable for both digital and print applications with complete copyright ownership.
Thank you.- 5 days ago
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Lahcennid9
- 5 days ago
#2698 I hope you like the design. If you’d like any adjustments—such as adding or removing elements or changing colors—feel free to message me anytime, and I’ll be happy to provide unlimited revisions until you’re fully satisfied. All required file formats are ready, including AI, PNG, JPEG, PDF, SVG, EPS, PSD, AIT, and fully scalable vector files, and the design is 100% original with full copyright ownership.
- 5 days ago
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Lahcennid9
- 5 days ago
#2698 I hope you like the design. If you’d like any adjustments—such as adding or removing elements or changing colors—feel free to message me anytime, and I’ll be happy to provide unlimited revisions until you’re fully satisfied. All required file formats are ready, including AI, PNG, JPEG, PDF, SVG, EPS, PSD, AIT, and fully scalable vector files, and the design is 100% original with full copyright ownership.
- 5 days ago
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Lahcennid9
- 5 days ago
#2698 I hope you like the design. If you’d like any adjustments—such as adding or removing elements or changing colors—feel free to message me anytime, and I’ll be happy to provide unlimited revisions until you’re fully satisfied. All required file formats are ready, including AI, PNG, JPEG, PDF, SVG, EPS, PSD, AIT, and fully scalable vector files, and the design is 100% original with full copyright ownership.
- 5 days ago
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Lahcennid9
- 5 days ago
#2698 I hope you like the design. If you’d like any adjustments—such as adding or removing elements or changing colors—feel free to message me anytime, and I’ll be happy to provide unlimited revisions until you’re fully satisfied. All required file formats are ready, including AI, PNG, JPEG, PDF, SVG, EPS, PSD, AIT, and fully scalable vector files, and the design is 100% original with full copyright ownership.
- 5 days ago
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Lahcennid9
- 5 days ago
#2698 I hope you like the design. If you’d like any adjustments—such as adding or removing elements or changing colors—feel free to message me anytime, and I’ll be happy to provide unlimited revisions until you’re fully satisfied. All required file formats are ready, including AI, PNG, JPEG, PDF, SVG, EPS, PSD, AIT, and fully scalable vector files, and the design is 100% original with full copyright ownership.
- 5 days ago
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mdkobirhossenbd
- 5 days ago
One Question: Do you want now new wordmark logo???
- 5 days ago
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carmelomarquises
- 5 days ago
Please check #2680 . Thanks
- 5 days ago
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riyyanahmadh
- 5 days ago
- 5 days ago
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mdkobirhossenbd
- 5 days ago
Dear Contest Holder,
I have submitted my design entries to your contest and would greatly appreciate it if you could take a moment to review them.
I sincerely hope the designs align with your requirements and meet your expectations.
All submitted concepts are completely original and will be delivered in fully editable vector format,
allowing you to modify any element easily in the future.
The final files will be print-ready, high-resolution,
and fully scalable without any loss of quality.
You will receive the source and export files in the following formats:
AI, EPS, SVG, PDF, PNG, JPEG, and PSD.
I also provide unlimited revisions to ensure the final design is exactly as you envision it.
If you need any adjustments or additional variations,
please feel free to let me know. I would be happy to assist you further.
Thank you very much for your valuable time and consideration.
Best regards,
Md. Kobir H.
Top 1% • Verified Freelancer • Preferred Freelancer- 5 days ago
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mdkobirhossenbd
- 5 days ago
Dear Contest Holder,
I have submitted my design entries to your contest and would greatly appreciate it if you could take a moment to review them.
I sincerely hope the designs align with your requirements and meet your expectations.
All submitted concepts are completely original and will be delivered in fully editable vector format,
allowing you to modify any element easily in the future.
The final files will be print-ready, high-resolution,
and fully scalable without any loss of quality.
You will receive the source and export files in the following formats:
AI, EPS, SVG, PDF, PNG, JPEG, and PSD.
I also provide unlimited revisions to ensure the final design is exactly as you envision it.
If you need any adjustments or additional variations,
please feel free to let me know. I would be happy to assist you further.
Thank you very much for your valuable time and consideration.
Best regards,
Md. Kobir H.
Top 1% • Verified Freelancer • Preferred Freelancer- 5 days ago
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kamruli24
- 6 days ago
please check my Entry #2551 #2552 and share your valuable feedback, Let me know if any changes are needed
- 6 days ago
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mativesign
- 6 days ago
Thank you for your valuable time. I focused on creating a design that is not only visually strong, but also practical, memorable, and aligned with your brand vision. I’m fully open to revisions and committed to refining every detail until it perfectly matches your expectations. I’d love the opportunity to work closely with you and deliver a final result that truly represents your brand professionally and uniquely.
My design ID is: #985 #984 #983- 6 days ago
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mativesign
- 6 days ago
Thank you for your valuable time. I focused on creating a design that is not only visually strong, but also practical, memorable, and aligned with your brand vision. I’m fully open to revisions and committed to refining every detail until it perfectly matches your expectations. I’d love the opportunity to work closely with you and deliver a final result that truly represents your brand professionally and uniquely.
My design ID is: #985 #984 #983- 6 days ago
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mativesign
- 6 days ago
Thank you for your valuable time. I focused on creating a design that is not only visually strong, but also practical, memorable, and aligned with your brand vision. I’m fully open to revisions and committed to refining every detail until it perfectly matches your expectations. I’d love the opportunity to work closely with you and deliver a final result that truly represents your brand professionally and uniquely.
My design ID is: #985 #984 #983- 6 days ago
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sunilputhenchira
- 6 days ago
Please check Entry #2540
- 6 days ago
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shahinurislam9
- 6 days ago
- 6 days ago
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andarson3
- 1 week ago
- 1 week ago
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