Technology startup branding design

Contest Brief

!!! Please explain the ideas behind your design otherwise your submission won't be accepted !!!

!!! Please provide a complete mood board for your design, mood board example, https://goo.gl/images/QLb2n6 !!!

!!! Please use the following color palette or something similar https://www.color-hex.com/color-palette/41983, make the logo a unicolor, you can other colors in the variations and in the mood board !!!

!!! Please design a logo that merges the two icons attached, doesn't have to be exact icons bus something close !!!

!!! Read details about the company below !!!

We need a complete branding design for our technology startup www.tactful.ai. Here is an explanation of the company value proposition and vision:

Vision
To democratise AI-powered digital assistant technology and become THE world largest and most accurate crowdsourced retail knowledgebase

Value Proposition
Tactful is a digital assistant platform for retail application. With Tactful merchants can automate customer support channels and grow sales by offering their clients immediate and personalized help and recommendations across digital platforms.

Brand Attributes
- Smart
- Informed
- Helpful
- Considerate
- Thoughtful
- Understanding
- Immediate

Here is a couple of videos showing Tactful in action
https://youtu.be/7A1psPm8ha8
https://youtu.be/3OP1LC8r6KQ
https://youtu.be/8rpDgveC7ac

Following are the job deliverable:
- Complete visual brand identity, our model is B2B so keep this in mind
- Logo that assembles the brand attributes and value to clients
- Logo design thought process information
- Logo variations
- 4 colors palette
- Typography, fonts have to be free for commercial use and evidence should be provided
- Business cards
- All deliverables have to be in the original format (Adobe Illustrator preferred)

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Employer Feedback

“Very good work, patient and ready to walk the extra mile to get the work done and achieve customer satisfaction!”

Profile image SlickBlox, United Kingdom.

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Public Clarification Board

  • SlickBlox
    Contest Holder
    • 5 years ago

    Thanks all for submissions

    There is no requirement to use all the color of the palette in the design. The palette is to be used for variations, if you check the example mood board I sent you will understand what I mean https://goo.gl/images/QLb2n6

    • 5 years ago
  • jonymostafa19883
    jonymostafa19883
    • 5 years ago

    Thank you so much sir for inviting me in this superb contest. Please check my entries #114 & #115 . Knock me if you have any suggestions. Thank you again.

    • 5 years ago
  • SlickBlox
    Contest Holder
    • 5 years ago

    Hi all

    Trees are a symbol of growing (in our case growing business and growing knowledge) and brain is a symbol of knowledge, how if we can merge both together, like merging these two icons

    https://www.flaticon.com/free-icon/tree_1404808#term=tree&page=2&position=7

    and

    https://www.flaticon.com/search?word=brain

    Happy designing

    • 5 years ago
  • SlickBlox
    Contest Holder
    • 5 years ago

    Hi all

    !!! Please explain the ideas behind your design otherwise your submission won't be accepted !!!

    !!! Please provide a complete mood board for your design, mood board example, https://goo.gl/images/QLb2n6 !!!

    !!! Please focus on designing something that represents the company offering and value proposition, e.g. we help merchants boost sales and customer satisfaction across digital channels, please read project description for more details !!!

    Happy designing!

    • 5 years ago
  • SlickBlox
    Contest Holder
    • 5 years ago

    Hi all

    In case you have any questions about the company and the services we offer then please let us know and we will answer here.

    We would like to have a design that relates to our value proposition, simply:
    - We help businesses grow their online sales
    - We automate their customer support
    - We give their clients help and personalized recommendations
    - Our AI technology is intuitive and easy to use

    • 5 years ago
  • SlickBlox
    Contest Holder
    • 5 years ago

    Hi all

    Please read the job description carefully and check the deliverables list. We need the full list so don't submit incomplete work to review.

    Also all logos have to be explained, i.e. show the idea behind the concept and what does it represent.

    • 5 years ago

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