Operations Research, sometimes referred to as "decision analysis," is a field of scientific study involving the application of advanced analytical methods to business and industry decision making. The goal of Operations Research is to identify and maximize the efficiency of decision making processes. It utilizes techniques from mathematics, engineering, statistics, and business management, in order to analyze data and perform operations research efficiently. An Operations Researcher applies quantitative methods and statistical modeling techniques to solve problems in decision making; identify most efficient solutions; create and analyze simulations that replicate project performance; develop algorithms for operations research; and provide strategy advice for operations improvement.
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- Quantitative analysis of customer sentiment data
- Locating high value opinion-makers in target market
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- Generating artificial intelligence (AI) rules for data-driven decisions
- Creating algorithms to predict customer behaviour based on large datasets.
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