Coke and Pepsi War

Write an essay of 13-15 pages to include a comprehensive analysis of Coca Cola vs Pepsi Companies. The following questions must be answered in the essay: 1. Use the 11 step strategic model to describe and compare Coke and Pepsi 2. Discuss the implications for middle managers in the data analyzed. 3. Address at least 2 of the following questions. 1. Despite less valuable brands, PepsiCo has done very well in comparison to Coca-Cola. What strategies of Pepsi and of Coke contributed to this situation? 2. Coca-Cola has encountered union troubles in Colombia. Comment on the Frontline program available at: Coca-Cola’s union troubles in Columbia covered by Frontline [login to view URL] 3. Coca-Cola’s problem with its bottlers: Coca-Cola trying to renegotiate its syrup contract with bottlers - is this an issue? Coca-Cola trying to renegotiate its syrup contract with bottlers (WSJ 13-Mar-2006) 4. Can Coca-Cola recover? Can Coca-Cola recover? (FT 19-Apr-2006) Visit the following websites for background information on the Cola Wars: PepsiCo annual report [login to view URL] Coca-Cola Annual Report [login to view URL] The Cola Wars [login to view URL]