Hello, and thank you for inviting me to bid on this project. I was unable to view the branding information you provided via the link in the description and have submitted a request through Google to gain access.
Without knowing all the details it is hard to create an accurate proposal with milestones, but I can submit an overview: I am an out of the box thinker when it comes to creating content and advertising strategies. I like to stretch limits and have fun with new ideas in order to make sure that your brand is unique, direct and unforgettable. I also believe in comprehensive strategies that appeal to people on different levels.
My first task is always to assess the target consumer base (ideal customer) so that everything we do can be directed to them. After that, we would look at the second, third, fourth and fifth rings of influence to see what can be refined in the strategy to grab the attention of people that are not in the target market, but may become loyal customers. Next, I would identify the best types of advertising to appeal to our chosen market base. (Twitter has a different market than Instagram, and both have different characteristics from print advertising and traditional commercials.) Once the strategy is determined we would begin the actual writing and designs phase.
I would love to discuss this with you more after I have seen your brand information. Please message me with any questions you may have. Thanks!