Articles on "GOOGLE WEBSITES OPTIMIZER"

ARTICLE GOOGLE WEBSITE OPTIMIZER What is Google Website Optimizer? Google Website Optimizer is a free tool for creating experiments for conversion rate testing. You set up experiments for various elements on your pages and then Google randomly serves the different versions of your pages to real visitors who come to your website. There are huge advantages to this method of testing over other sites that test your pages with people who may or may not fall into your target market. With Google Website Optimizer, you know that the people who are participating in these tests are your target market (or at least your target visitor). A/B Testing vs. Multivariate Testing Website Optimizer allows for both A/B testing and multivariate testing. With an A/B test, you test two versions of the same page. This is a great option if you want to test two completely different designs or layouts. Multivariate tests can test multiple elements on your pages simultaneously. This is the way to go if you want to test multiple headlines, calls-to-action, images, or other elements (or all of the above). It saves time to take this route if you have a lot of elements to test, rather than doing them one-at-a-time in A/B tests. What Should My Conversion Rate Be? So you’ve figured out what kind of test to run, but I’m sure a you’re wondering what your conversion rate should be. Some of you probably have an idea already, as you know you need a certain conversion rate to take the next step in your business. For those who don’t have a clue, though, I offer this simple rule: Your conversion rate should be double your current conversion rate or 10%, whichever is higher. So if you’re only converting 1% of your current visitors, you should be converting 10%. If you’re already converting 10%, you should be converting 20%. What Do I Test? Now that you’ve got your conversion rate goal in hand, it’s time to start figuring out what you should test. The answer is both simple and complicated. There are a lot of possible things you can test: [login to view URL] size and position of your logo. [login to view URL] size, position, and color of your headline [login to view URL] overall color scheme of your page [login to view URL] and call to actions [login to view URL] body copy (including both the copy itself and the size and font used) [login to view URL] layout [login to view URL] used and how many to use (this is especially important for product pages) [login to view URL] call(s) to action [login to view URL] products (how many to show, where to show them, how to show them) [login to view URL] length and field labels of any forms on the page.