I have been on the online digital space along with regular direct marketing. My recent endeavors have been in launching and sustaining the brand reputation across digital mediums. I write and manage the blogs and social media sites for clients and brands. I find the online and the mobile industry quite promising. In the online space I do keep in mind the SEO requisites. While writing content I keep in mind the SEO requirements. If your established site has no optimization in place at all, and has navigation that is blocking search engine spiders, sometimes opening the site up can result in a rather quick turn-around for results. Mobile’s ability to provide superior targeting by age, gender, location, time of day and day of week, and to facilitate two-way communication between advertisers and consumers, make it one of the main reasons that mobile is now—particularly for reaching Generation Y. It’s their lifeline. It is about you and me and our customers. I have personally commenced on Clients like Tata AIG on the Online Social Marketing and Blog exercise plans. Building applications for Mobile as well [with tech team ofcourse].