Manager with expertise in sales and marketing, including planning, business development, channel building / communications, relational marketing, branding, market research, distribution, etc.
Accomplished professional with a track record of developing and managing innovative and highly effective strategies in order to generate revenues and optimize resources:
• Reorganized circulation unit, reaching a 35% in savings during the first year.
• Optimized single copy devolution, achieving -40% vs. 2013 and increasing sales in 5%.
• Established the process “Rueda de Negocios” yearly to attract advertisers, achieving the first year +65% and second year +35% vs. budget.
• Launched “Guia Comercial” a product published every Friday increasing spot advertising and circulation +20% & +10%
respectively.
• Opened 10 new accounts nationwide (Apparel), increasing +20% sales in the category.
• Increased +40% in space at the point of sales, generating +30% in sale- thru / +45% in sale- in.
• Grew soccer category sales in 15%.
• Achieved 30% share of market in white spirits category in 7 month.
• Grew 17% and 35% sales (Rum market) in Bolivian and Peruvian market respectively.