I am starting a new business and am looking for a new logo for my brand.
I will be venturing into the world of fitness by launching my first fully functional Mixed Martial Arts (MMA) gym.
This will be aimed at the masses who will be driven to the gym and to the sport of MMA as they will be inspired to not only get into shape but also to learn one of the fastest growing sports in the world.
I am calling my business either 'Crosstrain Fitness' or 'Crosstrain MMA'.
The business will be focussed in India with a possibility to launch in the UK in the future.
I want to have a logo that looks fresh and unique while at the same time represents the sport of MMA in the right light. I would not like to represent my business logo to be one that encourages a blood sport. Rather I would like to have a logo where most people feel comfortable looking at and feel comfortable contacting in order to get into shape etc.
Using boxing, kickboxing, Jiu Jitsu or wrestling techniques in the logo is OK however it should be something that stands out and is not run of the mill.
In terms of colour usage I would like the logo to stand out. I would like the use of contemporary colours and trends however with an eye on the future. Some colours will be as relevant today in the fitness business as they will be in the future as well. I would be happy if evergreen colours are used (with some sort of twist) so I don't need to change every few years.
I will like the logo to stand out and catch the eye of the masses that either see MMA as too brutal or know very little about it.