Overview of Web Development Process
This section outlines the overall steps that may be involved in the web development process. The detailed agreement above outlines a specific subset of these items. Additional items may be contracted later at the client’s discretion.
1. Enter into Written Agreement
2. Register Necessary Domain Names
• Include variations to minimize pirates
3. Create Site Map and Navigation Flow
4. Lay Out Site With Copy and Graphics Placement
• Client approval of copy and layout
5. Design Web Site That Maximizes Sales Conversion Rate
• Solid design elements—custom title bar, background, typestyle, layout, borders, logo
• Secure shopping cart
• Order now buttons throughout site
• Privacy policy statement
• Email registration form
• Auto response email for promotion registration, receipt of inquiry, order receipt
• Shipping confirmation emails
• Order tracking capability for customers if shipped via UPS
• Strong headlines and keyword rich copy adapted from commercial copy supplied by Hawthorne Direct
• Provides useful information
• Highlight terms of guarantee
• Testimonials
• Contact information at bottom of every page
• Streaming video of commercial
• Upsell(s)
• Liberal return policy
• Navigation bars at bottom
• Mouse-over buttons feature
• Fast load with 28.8 modems
• Works on browsers that are 2 generations behind cutting edge (Microsoft Internet Explorer 5.0 and newer, Netscape 6.0 and newer, Opera 6.0 or newer, and Safari 1.0 or newer) This