build a complete Brand Style Guide

Completed Posted 7 years ago Paid on delivery
Completed Paid on delivery

[url removed, login to view] is the leader in handcrafted leather journals and albums, all handmade in Florence, Italy. I recently acquired Epica and wish to update the branding and in doing so would like to have a complete Brand Style Guide created for use by web developers, marketing and ad agencies for online and offline use.

A little more information for bidders who have been shortlisted (contact me if you don't already know you are on our shortlist):
later today I will upload an example of a simple branding style guide that suits our needs. I would like the Introduction section for EPICA to also include the company philosophy, with a subsection for the identity and tone of all visual and creative communication. This is something I would like help on from the successful bidder - how to simply and adequately convey the EPICA identity/tone in writing for creative people to understand and implement in their subsequent work for EPICA.

In addition to the sections included in the example, your work should provide for Social Media guidelines (Instagram, Twitter, Facebook & Pinterest), and for product packaging/presentation that would be used for cut sheets, Product information sheets, presentation boxes, bags, etc.
This project also includes providing suggestions for updating current art and colors. Our current logo font is Jensen Classico. I will soon provide an image of our current fleur de lys emblem. EPICA colors are gold and burgundy. In addition to these we are seeking creative thought to grayscale art that befits EPICA and its image. If you do not see a valid reason to update the current art/colors, that's fine, too. Just provide your thoughts on why you believe they are okay as they are.

EPICA visual and text communications should convey elegance, first and foremost, and quality craftsmanship, handmade by artisans. The tone of EPICA elegance is Italian and hip to the sensibilities of our clients, who are generally 18 - 35 years old.

One of this project's shortlisted Designers has asked for more definition of "etc." under Product Packaging/Presentation - this was meant to convey that the guidelines you design under this category should be general enough to be utilized for other Packaging/Presentation of EPICA products not specified herein.

Additional clarification for shortlist designers: In the Brand Guidelines/Brand Book we are asking for 3 sub-sections under Introduction - one to explain our Company Philosophy, another that explains Tone of Voice for the brand and a third that outlines the Visual Core Values of the brand.

Advertisement Design Brochure Design Graphic Design Logo Design Print

Project ID: #11231873

About the project

28 proposals Remote project Active 7 years ago

Awarded to:

F5DesignStudio

Hello, my name is Todor Todorov and i would like to help you with your Brand book project. I have around 10 years of professional experience in Graphic design sphere. Please visit my portfolio webpage at [login to view URL] More

$555 USD in 6 days
(282 Reviews)
7.9

28 freelancers are bidding on average $528 for this job

Jerrylicius

Let's get it done ! Please read my reviews and check my excellent portfolio which you can see in my profile or at the link https://www.freelancer.com/u/Jerrylicius.html?page=portfolio&ref_project_id=8257037, just somet More

$400 USD in 10 days
(226 Reviews)
7.2
grafikguru

Standout in the Crowd with grafikguru , For more details and portfolio please check PMB. If you aim for excellence, Quick turnaround times, Great customer service and 100% original designs within your budget range More

$515 USD in 10 days
(536 Reviews)
7.3
jaca027

Look no further! …Leave your projects in our professional hands. We're specialized in Graphic Design and Design & Website Development. Please, we invite you to review our extensive portfolio at Freelancer.com, where yo More

$499 USD in 10 days
(113 Reviews)
6.1
DaNaDesign08

Hi! I’m professional and experienced graphic and web designer highly skilled in Adobe Illustartor, Adobe Photoshop, Adobe InDesign, CorelDraw. I offer professional services of creative graphic and web design at a v More

$315 USD in 10 days
(113 Reviews)
6.0
Olekiy

Hello! I have 15 years of experience in creating brochures, magazines, books, e-books etc. There are few graphic editors within my expertise. They are Adobe Photoshop CC, Adobe InDesign CC and Adobe Illustrator CC. I More

$750 USD in 20 days
(72 Reviews)
6.3
techlo9

PAY ME AFTER COMPLETE THE JOB Hey i want to discuss about job please hit me up in the chat, before you are awarded. I'm ready to start immediately, Please contact me and let's get this done! If you like my work then More

$250 USD in 7 days
(46 Reviews)
5.7
unpro

How are you? My name is Sergey Popov, I'm Expert Designer and I have rich 14 years experience of Design and Desktop Publishing of various poligraphy. Also I have skill in vector illustrations. I can carry out you More

$333 USD in 10 days
(25 Reviews)
4.8
prashushinde9

Hello, I understood the initial scope of this project. Although i want to discuss further this job in order to prepare the final concept for this project. After Complete discussion over the call or in chat, i wi More

$773 USD in 20 days
(11 Reviews)
5.2
EagleVisi0n

Hello , We are a new team on Freelancer composed by talented designers, flexible with a proven ability to provide creative and innovative design solutions. We have also the proven ability to develop projects fr More

$600 USD in 15 days
(27 Reviews)
4.9
ikshitkakkar

We at Aim2Excel are a never ending stream of solutions to your problems cascading each and every aspect of IT solutions right from creating your website or mobile app from scratch to making it the most visible always, More

$400 USD in 10 days
(14 Reviews)
4.4
designforu2015

A proposal has not yet been provided

$1667 USD in 10 days
(3 Reviews)
4.0
mrryabukha

Hi, I'm a graphics designer with extensive experience of creating logos. Please, see my works in my profile. Since I'm new on freelancer.com, I'm ready to do the job for a very small remuneration, so that I could get More

$250 USD in 5 days
(0 Reviews)
0.0
ruthratcham1

Dear Employer, Thank you for this wonderful opportunity. I have excellent experience in Website Designing/Development. I am professional website designer/developer. I have 8 years of experience in this field More

$255 USD in 10 days
(0 Reviews)
0.0
jainanurag

UX UI designer

$390 USD in 20 days
(0 Reviews)
0.0
karunasundeep7

Hi, I am interested to do this job. I am having good experience in Graphic Designing. Please check my portfolio for my previous works. Thanks and regards, Karuna Sundeep. Skype Id: karunasundeep

$555 USD in 10 days
(0 Reviews)
0.0
liciakotov

Ciao! Sono un designer italiana, laureata alla Sapienza. Ho svolto vari esami di progettazione di identità visiva. I punti su cui lavorerò sono: -Identità del brand -A cosa aspira il brand -Concept -Competitors More

$300 USD in 20 days
(0 Reviews)
0.0