My name is John Chablo, I'm an experienced, UK based, search marketing consultant, and I would like to be considered for your proposal. I am also Google Certified and a Bing Professional.
To run a successful AdWords campaign, I believe it is vitally important to get the structure of the account correct, and as a Google Certified Individual, I create all my accounts using Google best practise, which involves;
- Correct and appropriate campaign settings
- Creating lots of ad groups, each containing a small number of keywords, to make them highly relevant.
- Good keyword research, including negative keywords!
- Use Broad match modified, phrase and exact keyword terms for more focussed searches.
- Using dynamic keyword insertion to highlight your ads when searched
- Creating a number of ads per ad group and split testing to find the best performers.
- Using Ad Extensions to improve CTR and quality scores.
Once set up, the account then requires weekly maintenance, to fine tune the settings, adjusting and adding keywords, monitoring and optimising the performance. I actually monitor all my client accounts on a daily basis as I believe more can be achieved this way.
My bid is for one months management and optimisation of your account to get you a better return, and would look to extend the work after your initial satisfaction.
Any other questions, just ask!
Thank you for your consideration,
John Chablo
Critical Mass Marketing