Custom video player

I have a client that want to sell his products (jewelry) is a very specific way and for his web visitors to see his product exactly in the way he has specified. So I need to create a video player that has custom buttons as follows: play/pause button (that shouldn't be a problem), previous item button (previous video clip), Next Item button, Purchase button (closes player and opens url to purchase page), Exit button (closes player and opens url of the original starting page). I created a custom skin for this in JW Player and got almost everything I needed but I could not figure out a way to create custom Purchase and Exit buttons in JW Player to go to url's of my choice. Also, we need to have the video player open in full screen mode, set to auto-play, and the control bar must remain visible at all times. Any takers? See image for what the video player should look like. Visit this url to see what is built so far: [login to view URL]