Display Ad Copywriting Needed

Completed Posted Feb 2, 2009 Paid on delivery
Completed Paid on delivery

**OVERVIEW**

We are a direct response, ROI-driven online advertiser in the lead generation business and we need creative,

market-oriented people to provide concepts and copywriting for a series of new banner ads we are having developed.

We need someone who knows the words and phrases that sell. This is a quick turnaround project.

## Deliverables

**INSTRUCTIONS**

1. For each of five (5) unique advertising concepts, provide the following copy:

a) Headline

b) Sub-Headline

c) Call to Action

2. The headline needs to catch the users attention as they glance at the ad (less than one second to catch their attention.)

3. Use the AIDA methodology (attention, interest, desire, action) as your framework (see attached AIDA table). If you do not fully understand the AIDA methodology, please do not respond to this request.

4. We will apply the copywriting to then develop banner ads in the following sizes:

600x400

728x90

300x250

160x600

180x150

5. Do **NOT** copy competitive ads! We are looking for original ideas.

**MARKET/COMPETITION**

Market "Auto Insurance Quotes" ??" Lead Generation

**YOUR OBJECTIVE**

Your only objective is to get the user excited enough to click thru on the ad which takes them to a landing page and quote form. (an online form which enables the visitor to obtain multiple, free auto insurance quotes).

**

Specific expertise that we are seeking**

1. We are looking for copywriters that are experts and have experience in creating copy that gets response, preferably in the online auto insurance quote marketplace

2. Ad copywriters who have mastered the technique of packing a meaty message into a tight space, using as few words as possible.

So show us what you got! Please provide copywriting you have written in the past as example portfolio samples.

**Long term**

We are going to be picking copywriters to work with long term based on:

A. Your Portfolio Examples

B. Price

C. Proven results based on your experience working with direct response advertisers

Marketing Sales

Project ID: #3600454

About the project

1 proposal Remote project Active Feb 17, 2009

Awarded to:

lisagandlend

See private message.

$170 USD in 7 days
(368 Reviews)
7.7