A digital marketing expert focused on creating long-term value for vAuto's customers by using relevant digital channels to deliver valuable information that helps them make money, save money, sleep better or look good.
My experience in public relations and digital media allows me to identify and deliver useful information related to Conquest, Provision and Stockwave using digital channels. This is done with the goal of enhancing customer relationships and adding value to our products.
I have more than eight years of digital marketing experience at various professional services firms, including a sports agency and multiple law firms. In these positions, I have utilized competitive intelligence programs, marketing automation platforms, CRMs, design software, analytic monitoring software and strategic leadership during the implementation phase. I excel in performing these functions in a collaborative, team-based environment.
I continue to experiment with how social media can be leveraged as competitive intelligence to improve the customer experience and minimize the intrusion presented to our customers. One of the most important moments in my career was when I critically analyzed how lawyers communicated with clients and prospects. The traditional process of "blasting" email alerts to their audience was invasive and was disruptive. With this in mind, I built a custom social network for lawyers to as mutually beneficial solution for lawyers to communicate and their audience to find valuable information when they wanted to find it.
My professional background allows me to contribute to multiple non-profit organizations, like the American Cancer Society, StreetWise, and Children's Oncology Services. I have participated in the Relay for Life and volunteer at One Step At A Time Camp for children with cancer and leukemia. I also look forward to volunteering during "No Excuses" month at Cox Automotive.