Consider the following statement by a marketing communications agency representative:
“At the end of the day, marketing communication does not deliver adverts, or direct mail pieces, or PR and corporate identity programs. We deliver results”
Discuss what you think is meant by this statement.
In your answer you should ensure that you provide evidence of your understanding of topics covered during the module and the application, where relevant, of any theories and/or models that have been covered during the module or that you have found during your reading of the subject. Where possible you should provide examples, data or information to support your analysis. You can use your appendices to present this data. All academic and practitioner content, theories and models that are included in your report must be appropriately referenced in terms of their source.