AT&T in 2005: Merging with SBC Case

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Answer the question 1. Prepare the Michael Porter Model Analysis (up to 75 words) 2. You are the President of AT & T, convince your would-be merger-partner SBC regarding the merger plans using the PESTL Analysis, based on the following premises: “The annual savings projected are US$200-US$600 million by the second half of 2006, reaching US$2.4 billion to US$2.9 billion by 2009. But, analysts are expressing various concerns.” a) Are the synergies for merger between AT&T and SBC are being overestimated? (Agree, Disagree, Strongly Agree, Strongly Disagree) Defend your answer briefly based on the Case Study. (40-60 words) b) Will the merger be able to create shareholder value? (Yes, No, Explain briefly based on the Case Study) (40 – 60 words) 3. What is 'Shareholder Value'?

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