Services Marketing

I need this academic essay written on the topic of marketing services. Title: For over two decades now, relationship marketing has been at the forefront of services marketing. At both the theoretical and practical fronts, relationship marketing is still considered relevant to service firms. Discuss the statements above with the use of relevant examples. Precisely, you need to: • Draw on services marketing theory and wider understanding of marketing to answer this question. • Appropriately structure the answer into introduction, discussion and conclusion parts. • Introduce the essay, defining the key terms and outlining the aims and the structure of it. • In the discussion, deconstruct the question and break down your arguments into smaller parts. The discussion should demonstrate your understanding of the theoretical developments of relationship marketing within the services marketing field, and the practical application of the notion to service firms. • You need to critically examine the two statements as a whole. Effort should be put to show how the statements relate to each other in a logical and coherent manner. • Include real examples to support the answer. • Draw conclusions and make appropriate recommendations, reflecting on the notion of relationship marketing and how it has impacted on service firms. • Ability to source relevant academic research papers from reputable journals and appropriately cite this material using the Harvard referencing style.