Creative Director / Motion Designer for Premium Fashion Brand Rebranding Campaign

Project Overview We are rebranding an established fashion brand with an existing Instagram audience into a new brand identity that also includes a website and mobile applications. We are looking for an experienced Creative Director / Motion Designer to create a premium launch campaign consisting of three Instagram Reels. What We Will Provide After the project begins, we will provide: * Existing brand logo * New brand logo * Website URL * iOS App Store link * Google Play Store link * Any specific text that must appear in the videos The freelancer may capture any required screenshots directly from the website and mobile applications. We do not plan to provide prepared screenshots unless a specific asset cannot be accessed. We are intentionally not providing a frame-by-frame storyboard. We are looking for a creative professional who can transform these assets into a cohesive and memorable launch campaign. We expect creativity, artistic direction and initiative. We welcome your ideas, concepts and recommendations. We are hiring you for your creative vision—not simply to execute instructions. You are free to use AI, CGI, motion graphics, live footage, traditional editing, or any combination of techniques. We care about the final quality of the videos—not the tools used. ⸻ Creative Direction The campaign should feel: * Premium * Elegant * Modern * Clean * Minimal * Bright * Warm * Sophisticated * Timeless The overall atmosphere should be calm, confident and welcoming. We are looking for beautiful cinematography, refined motion, premium typography, excellent composition, tasteful camera movement and professional colour grading. Consistency across all three reels is essential. Typography, motion language, transitions, colour grading, music and overall visual identity should feel like one cohesive campaign rather than three unrelated videos. Please avoid: * Dark or moody visuals * Movie trailer style * Flashy transitions * TikTok-style editing * Unrealistic AI-looking environments * Fantasy or surreal scenes * Excessive visual effects * Cheap motion graphics * Obvious AI artifacts The final result should feel professionally crafted and believable rather than obviously AI-generated. ⸻ Deliverables Create three premium Instagram Reels. Each video must be delivered as: * Vertical 9:16 * Minimum resolution 1080 × 1920 (4K preferred) * High-quality MP4 * Optimized for Instagram Reels Each reel should feel like part of one cohesive launch campaign while remaining strong enough to stand on its own. ⸻ Milestone 1 – Teaser Create curiosity and anticipation before revealing the new brand. The teaser should be elegant, minimal and visually memorable. Use refined typography, premium lighting, subtle camera movement and beautiful visual composition. Do not reveal the new brand identity. The required text will be provided after the project begins. ⸻ Milestone 2 – Brand Rebranding Reveal Introduce the new brand identity while acknowledging the existing one. The video should begin with the existing brand identity before transitioning naturally and elegantly to the new identity. The emphasis should quickly shift to the new brand identity and remain there for the rest of the video. Avoid flashy logo animations or exaggerated visual effects. ⸻ Milestone 3 – Welcome to the New Brand Introduce the complete brand experience. The campaign should communicate that the brand has evolved into a complete fashion destination offering fashion for multiple audiences together with accessories. Present the website and mobile applications in an elegant, modern and premium way. Creative freedom is encouraged. Fashion imagery may be AI-generated, CGI, stock footage or original production. The website, mobile applications and brand identity must remain visually accurate and should not be redesigned or modified. The objective is to leave viewers with a strong first impression of the new brand and encourage them to explore it further. ⸻ Workflow The project will be completed in three milestones. Each milestone must be approved before work begins on the next milestone. ⸻ Deliverables for Each Milestone * Final high-quality MP4 * Commercial usage rights * Source files where applicable ⸻ Portfolio Requirements Please include: * 3–5 examples of commercial, branding or motion design work. * Fashion, retail or premium brand experience is preferred but not required. * Briefly explain your role in each project. Applications without relevant portfolio examples may not be considered. ⸻ Creative Freedom We are hiring you because of your creativity, artistic direction and visual storytelling. If you believe there is a stronger concept or execution than what we initially imagine, we welcome your recommendations. Our objective is to create a memorable, elegant and cohesive rebranding campaign that excites our existing audience, introduces the new brand with confidence, and leaves a lasting premium impression.

Project ID: 40630301