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My brand, Amba Spices, is ready to move from simple posting to a results-driven social presence that actively captures leads. I’m concentrating our efforts on Facebook, Instagram and Twitter because they already hold a good portion of our target audience; now I need a professional who can turn that attention into sign-ups, enquiries and ultimately sales. Video is the heartbeat of this campaign. Short-form reels, recipe demonstrations, behind-the-scenes footage—anything that tells the story of our masalas in a way that stops the scroll and invites a click. You’ll plan the concepts, script or storyboard them where needed, edit for each platform’s specs and publish with compelling captions, hashtags and calls-to-action that guide viewers to our lead funnels. Alongside the creative, you’ll set up and optimise lead-generation objectives inside Meta Ads Manager and Twitter Ads, monitor performance daily, tweak audiences, budgets and creatives, and report back with clear metrics: cost per lead, click-through rates and video view percentages. Deliverables • 30-day content calendar focused on video posts for Facebook, Instagram and Twitter • Production and editing of all agreed video assets (raw footage supplied if you prefer) • Ad campaign setup and ongoing optimisation targeting qualified leads • Weekly performance dashboard and end-of-month insights with next-step recommendations If you’ve grown brands in the food or FMCG space and can point to previous lead-gen wins, let’s talk timing and milestones so we can spice up our pipeline together. I am looking to hire a creative social media expert (not just a video editor) to build and grow content for my brand Amba Spices. The role requires someone who can think strategically and creatively, not just edit videos. What I’m Looking For: Ability to create engaging short-form videos (Reels / Shorts) Strong understanding of: Hooks (first 3 seconds) Storytelling Audience retention Experience in food / FMCG / product-based content Ability to suggest: Content ideas Shooting style Creative direction Scope of Work: Plan and execute 4–5 videos per week Develop content series, not random videos Ensure content reflects brand identity of Amba Spices (authentic, engaging, not only cartoonish or template-based)
Project ID: 40384407
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12 freelancers are bidding on average ₹13,134 INR for this job

I can help you turn Amba Spices into a lead-generating social engine by combining high-performing video content with conversion-focused ad campaigns. My approach is to build a video-first strategy across Instagram, Facebook, and Twitter, creating short-form reels around recipes, quick cooking hacks, behind-the-scenes processes, and product storytelling that highlight your masalas in a way that feels both authentic and irresistible. Each video will be structured with strong hooks, clear storytelling, and a direct call-to-action that pushes viewers toward sign-ups or enquiries. I’ll handle the full workflow, concept creation, scripting/storyboarding, editing, and publishing, ensuring every piece is optimized for each platform’s format and audience behavior. On the performance side, I’ll set up and manage lead generation campaigns inside Meta Ads Manager and Twitter Ads, focusing on the right audience targeting, creative testing, and funnel alignment. From there, I’ll continuously optimise, refining creatives, adjusting budgets, and improving targeting to lower cost per lead and improve conversion quality. You’ll receive clear performance insights, CPL, CTR, video engagement, and actionable recommendations to scale what works. My focus is simple: use engaging food content to capture attention and convert it into consistent, measurable leads and sales. Happy to map out your first campaign ideas and funnel structure.
₹12,000 INR in 30 days
5.7
5.7

Hi, I understand you want to move Amba Spices from basic posting into a structured, performance-driven social media system that consistently generates real leads not just engagement. Here’s what I’ll do: • Build a 30-day video-first content strategy across Facebook, Instagram, and X focused on lead generation • Develop short-form reel concepts recipes, behind-the-scenes, storytelling that highlight your masalas in a scroll-stopping way • Handle scripting/storyboarding, editing, captions, hashtags, and platform-specific optimization • Set up and manage Meta Ads + X Ads campaigns focused on qualified lead capture and continuous performance improvement I work with a strong focus on content that converts attention into action. For FMCG and food brands, that means blending sensory storytelling (taste, aroma, culture) with clear conversion paths so every reel not only entertains but drives measurable outcomes like clicks, enquiries, and sign-ups. Alongside creative execution, I also prioritize data—tracking cost per lead, engagement quality, and retention signals so we can continuously refine what’s working and scale it efficiently. Let’s chat and discuss this in more detail. Regards, Neha
₹37,500 INR in 30 days
4.9
4.9

Right now you have attention. What’s missing is a conversion engine that turns scroll → craving → click → lead. That’s exactly how I’d position Amba Spices. Here’s how I’ll drive results across Facebook, Instagram, and Twitter: 1. Video-first content that triggers action – Reels built around craving psychology: sizzling shots, fast recipes, “secret spice” reveals – Hooks in first 2 seconds: steam, sound, color, or bold text (“Why your jollof lacks this…”) – Clear CTA every time: “Get the recipe,” “Order now,” “DM for bulk” 2. 30-day content system (not random posts) – 15–20 short-form videos mapped: • Quick recipes (30–45s) • Before/after cooking transformations • Behind-the-scenes spice prep • Social proof (customer meals, reactions) – Daily Story/Twitter support: polls, tips, limited offers, lead nudges 3. Paid ads that capture leads not just views – Meta lead-gen campaigns + retargeting (video viewers → form fill) – Twitter/X for awareness + traffic push to funnels – Continuous A/B testing (hooks, creatives, audiences) to drop CPL 4. Execution (fast + platform-native) 5. Performance clarity (no guesswork) Weekly dashboard showing: • Cost per lead • CTR + video retention • Which content drives actual enquiries → then we double down on winners immediately If you share your current pages + target market, I’ll map 5 high-converting video ideas (tailored to your spices) and the first ad funnel I’d launch.
₹7,110 INR in 5 days
0.0
0.0

Ciao, ho letto attentamente il progetto di Amba Spices e il tuo obiettivo è chiaro: passare da semplice presenza social a un sistema strutturato di lead generation e vendite, con il video come elemento centrale della strategia. Mi occupo di social media marketing e content strategy con focus su contenuti video brevi e performance advertising. Lavoro proprio su progetti come il tuo, dove creatività e ottimizzazione delle campagne devono andare di pari passo per generare risultati concreti. Per il tuo brand posso occuparmi di: Ideazione concept video (reel, ricette, backstage storytelling) Script e storyboard ottimizzati per engagement e conversione Adattamento contenuti per Facebook, Instagram e Twitter Copy, hashtag e CTA orientate alla lead generation Impostazione e gestione campagne su Meta Ads Manager e Twitter Ads Ottimizzazione continua di pubblico, budget e creatività Monitoraggio KPI (CPL, CTR, view rate) e report settimanali Ho esperienza nella gestione di campagne per brand food e FMCG, con focus su acquisizione lead e ottimizzazione funnel.
₹7,000 INR in 7 days
0.0
0.0

New Delhi, India
Member since Apr 20, 2026
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