With 5 years of experience in content strategy and social media writing, I can craft a precise, creative brief that aligns your brand’s goals with clear direction for content creators—ensuring consistency, engagement, and purpose across every post.
Scope of Work:
Audience Definition:
Demographics, interests, behavior, and pain points
Platform-specific targeting nuances (Instagram vs LinkedIn vs Twitter)
Tone & Style Guide:
Brand-aligned voice (e.g., witty, formal, bold, empathetic)
Dos & don’ts for language, visuals, and emojis
Reference examples to guide creative execution
Content Direction:
Clear content pillars (e.g., education, storytelling, promotions)
Key messaging themes, hashtags, and CTAs
Platform-optimized format suggestions (Reels, carousels, polls, etc.)
Post Brief Template (for reuse):
Topic, objective, target persona, caption cues, visual prompt, call-to-action
I’ve created similar briefs for agencies, lifestyle brands, and startups—resulting in consistent, on-brand content with measurable impact.
Let’s build a blueprint your content team can actually use.
Best Regards,
Sanket.