Core responsibilities include the following:
Implementing various elements of our content marketing strategy as instructed by Project Managers
Optimizing current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
Writing new SEO-friendly copy for pages on a client's website
Blog writing and posting
Press release writing (as well as other forms of PR--media pitches, articles, etc.)
Infographic creation and promotion
Participating in client calls during campaign kick-off and as necessary thereafter
Researches industries, markets, demographics, trends, sales results, and other data related to our products or services
Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
Creates detailed reports with research findings and analysis to inform marketing strategies
Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
Helps come up with new product and service offerings to increase shares in new or existing markets
Content Writers must have demonstrated writing experience, professional and/or academic. They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.
Lightning Promotions is a Promotional company catering for the following products and services
Branded Promotional Apparel Polo Shirts, Singlets, Tees, Jackets etc
Custom Printed Banners & Signs Roller Banners, A-Frames (sandwich boards), Vinyl Banners, Vehicle Signage
Promotional Products Customized Pens, Drink Bottles, Bar runners, Mugs, Keyrings
Business cards, Flyers etc.
We currently produce little to no online marketing and were previously contract based. Our team is now looking to expand online.
Here is a competing company's website. This company is an industry leading Promotional company that we strive to complete with. Please see their social media presence, website etc to gauge an understanding of content and workload required
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Job Type: Contract $400 a month
We currently have the following team members:
Video creators editors We are only initiating work with them now.
Someone who can provide the voice over for videos
A graphics design team. requiring specific instructions to create designs. This team is better suited for interprint print production. We are looking for a more creative designer.
Content Writer & SEO Brand Strategist
Someone capable of
Panning, Managing & Coordinating our marketing endeavors.
Generating the appropriate backlinks required for SEO.
Creating and managing advertisements.
Collating and managing customer trends and planning our paid advertising accordingly. We plan to advertise on Facebook. Instagram, Youtube & Google Ads & Google Merchant.
Do you have experience with is type of work?
17 freelancers are bidding on average $407 for this job
Job Summary Core responsibilities include the following: Implementing various elements of our content marketing strategy as instructed by Project Managers Optimizing current copy on a client's website... Read More