B2B Email Marketing Specialist

NutKase Accessories is a leading B2B accessory brand focused on designing and manufacturing high-quality ruggedized Chromebook, iPad, and Laptop cases. We sell our protective cases to Schools, Hospitals, and Companies in over 50 countries around the world and have been in business since 2011. Our team is globally distributed based in LA, Minneapolis, Miami, Rome, Guadalajara, Guangzhou. For more information head on over to [login to view URL] IMPORTANT - We are not an e-commerce brand if you only have experience doing B2C email marketing this is not the position for you. We are looking for a hyper-focused B2B email marketing person with amazing english copywriting skills. Position Overview: The email marketing specialist is responsible for the design, execution, and optimization of all email marketing programs, optimization of lead nurturing, lead scoring, and automation to develop qualified sales leads and create brand awareness. This means owning all key job functions & work activities aimed at generating new sales qualified leads (at the top of the funnel) that are then handed over to the NutKase Sales Territory Managers to run through the middle & bottom of the funnel. The primary ways demand generation will take place is through a hyper-focused email marketing focused on nurture, drip, newsletters, sales emails. View attached PDF for full description