B2B Marketing & Lead Generation Expert

Marketing Operations & B2B Lead Generation Specialist Freelance / Contract-Based / Remote – Global About Lane Automotive Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award. Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market. We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact. About the Role We are looking for a Marketing Operations & B2B Lead Generation Specialist to help manage and scale our outbound marketing engine. This is a hands-on, execution-focused role centered around: B2B data sourcing and list building Multi-channel campaign execution AI-driven marketing operations and automation You will help improve execution speed, data quality, and marketing system scalability. This is not an administrative support role. It is a growth operations role for someone who can combine data work, campaign support, automation, and workflow ownership in one reliable function. What You’ll Be Doing B2B List Building & Data Management Research and identify reliable B2B data sources Build targeted prospect lists across multiple segments and markets Clean, normalize, deduplicate, structure, and enrich lead data Maintain CRM databases and prospect segmentation Keep data usable across outreach, CRM, and campaign workflows Marketing Operations Support and execute campaigns across multiple channels Publish and distribute content across website, email, social, and third-party platforms Support campaigns across Google Ads, Meta Ads, and LinkedIn Ads Help execute outbound email campaigns, drip sequences, and cold outreach Update websites and landing pages using WordPress, HubSpot, or similar CMS tools Coordinate with developers where needed AI, Automation & Workflow Optimization Use tools like ChatGPT, Claude, and other AI platforms daily Build automations using Zapier, Make, and CRM automations Identify manual tasks that should be replaced with scalable workflows Improve speed, accuracy, and execution quality through AI and automation Freelancer & Project Coordination Help source and manage freelancers across design, video editing, copywriting, and SEO Write clear briefs and manage timelines Help ensure quality delivery and organized execution across contributors Working Rhythm Daily: data sourcing, list building, campaign monitoring, execution support, AI-assisted workflows Weekly: campaign analysis, CRM updates, segmentation, freelancer coordination Monthly: reporting, strategy improvement recommendations, automation opportunities, execution quality improvements Deliverables Clean and structured prospect databases Executed marketing campaigns Automation workflows Weekly and monthly performance reports What Success Looks Like We will measure success based on: Lead quality and conversion rate Campaign performance, including CPA and ROAS Data accuracy and usability Workflow efficiency and level of automation Success in this role means not just producing output, but improving the systems, data quality, and execution model over time. Who You’ll Work With You will work closely with: Marketing / Growth Lead Content team Ads team External freelancers Requirements 2+ years of experience in B2B marketing or marketing operations Strong hands-on experience with list building and data sourcing Daily working experience with AI tools Experience building automations with Zapier, Make, or similar tools Experience supporting campaigns across Google, Meta, and LinkedIn Familiarity with CRM platforms such as HubSpot Strong Excel / Google Sheets skills Ability to manage freelancers and keep projects moving efficiently Nice to Have Background in B2B services Experience with SEO tools such as Ahrefs or SEMrush Experience with landing page optimization Certifications such as Google Ads, HubSpot, or similar Compensation Hourly Rate: $40–$80/hour, based on experience and performance Workload: Flexible depending on output and business needs Incentives: Performance-based incentives available Growth Opportunity: Long-term opportunity with room to grow into a lead marketing role over time Benefits Fully remote work environment Flexible schedule AI-driven working environment Access to tools and freelancer support Opportunity to grow into a lead marketing role How to Apply Please answer the following when you apply: Have you built B2B prospect lists from multiple data sources? Do you use AI tools daily in your workflow? Have you created automation workflows using Zapier, Make, or similar tools? Do you have experience with CRM platforms such as HubSpot or similar systems? Have you managed campaigns across Google, Meta, or LinkedIn? Hiring Contact Hiring Contact: Rebecca Minkoff Title: HR / Talent Acquisition Company: Lane Automotive Headquarters: Watervliet, Michigan, United States Office Location: Remote

Project ID: 40392178