Build a Startup Pitch Deck

Contact details

• Company name and logo

• Contact details (city, e-mail, mobile)

• Url

• One line that clearly describes the concept/product/service

o Bad example: We are redefining the quality of healthcare

o Good example: We are building a chain of all medical store/online appointment

Overview of your solution (2-3 slides)

• What is the problem or opportunity you are addressing

• Your solution i.e. how you are addressing the problem

• What is the value proposition of your offering?

• What is your ‘defensible’ competitive differentiator

• Why is your differentiator defensible?

Product / Technology (1-2 slides)

• Explain the key features of your product / service / solution

• Highlight the uniqueness of the technology and application and not the technical details

of the solution.

• Provide links to reference material, if any (e.g. videos, etc.)

• Provide screen shots of portal/app or photographs as relevant

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Business Model and Business Case

• Explain your current and possible revenue streams

• Explain your business model (i.e. who will pay, how much, to whom, and at what periodicity).

• Pricing

• Unit economics

Market size

• Who is your target customer?

• Which markets are you addressing?

• What is the size of the market opportunity?

(Do not mention broad industry numbers. Be more specific about how you arrive at the market


Example of a market sizing

In India, there are ____ number of parents who will buy our service at Rs/$_____

per year.

This translates into a market potential of Rs/$_____ per year. In year 3, we plan to

tap US and Canada, and the size of the opportunity there is Rs/$_______ (No. of

parents ______ x Price per year_____)

Template by


• Who are you competing with?

• What are your competitive advantages? (Note: a comparison chart is usually not seen

seriously by investors because all presentations tend to show a comparison chart that will be

favorable to your solutions/product)

Current status and traction

• What is the current status of your product / solution? (Highlight the product road map

if product is not fully developed, or if there are significant additions planned)

• Explain your current traction – number of customers, revenues, etc.

• Give highlights of your customer conversion metrics (e.g. MAU/DAU, repeat purchases, etc.)


• Highlight what will each member of the team do in the venture, and why he/she is best

suited for the role

• Indicate the % of equity held by founders – also mention if they are full time or not

• Highlight key team members other than founders and advisors (if any)

Go-to-market plans

• Highlight your sales and marketing plans

• Indicate how you plan to expand / scale up

Financials - current and projections

• Summary of your business plan excel sheet for 3 years (Note: the detailed excel sheet is

NOT required. Just key figures at annual level for 3 years is sufficient for the preliminary evaluation.

If there is sufficient interest from investors in the venture, then they will evaluate your excel sheet and

business case in detail)

• How much investment are you seeking, and at what valuation

• Highlight how long this investment will last, and what you will achieve with that

• Indicate whether you will get to self-sustainability with the current round, or how much

additional capital will be required post this round

• Mention if there are other co-investors (or others who have already committed)

• Mention previous investment history including year, amount and investors.

Skills: Building Surveying, Business Analysis, Business Intelligence, Business Plans, Business Writing

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About the Employer:
( 0 reviews ) Patna, India

Project ID: #17843860

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