Our client has 2 websites at this moment:
[login to view URL] : used for mortgage loans
[login to view URL] : used for personal loans
They want to change their website CMS to a more widely supported CMS and integrate latest technologies as Google AMP and be as user-and-mobile friendly as possible.
The client is happy with the current design of their websites, so the look and feel can be reused.
We are a digital agency who will manage and maintain the websites
1. Do a loan simulation ASAP and complete the request form.
2. Contact them by chat, phone, email (in this order)
3. Make an appointment to let customers come to their office.
In order to get the highest possible conversion, we need to get at least this data in Google Analytics:
1. Amount of loan simulations done during a period for any type of loan (or all)
2. Average and total sum of loan simulations during a period for any type of loan (or all)
3. Request form funnel: where do people abandon the request form
4. Statistics of the completed requests during a period:
a. Loan type
b. Total sum and averages
See technical analysis in the files.
In your offer, define which CMS system would you use and why.