Create Engaging Social Media Canva Templates

# GiftTrees — Canva Template Brief *Social media and channel assets* --- ## Overview This brief covers all Canva templates needed for GiftTrees' social media channels. All templates must be built in Canva so the full marketing team can self-serve without design support. Every template should feel like the brand proposition: **Impact Made Easy** — warm, purposeful, direct and confident. **Brand colours** - Primary purple: `#7B2FBE` - Dark navy: `#1A0A2E` - Light purple: `#A855D8` - Cream: `#FFF8F0` - Yellow accent: `#F5C842` **Brand values to embed in every template** - *Colourful emotion* — real photography, real faces, warm and human. No stock, no guilt. - *Transparent impact* — data-backed, honest, evidence-led. No greenwashing or vague claims. - *Leading simplicity* — confident, clear, uncluttered. No over-complication. **Content mix by platform** - Instagram and Facebook: 60% colourful emotion / 20% transparent impact / 20% leading simplicity - LinkedIn: 40% colourful emotion / 20% transparent impact / 40% leading simplicity - TikTok: 70% colourful emotion / 30% transparent impact - YouTube: 60% colourful emotion / 40% transparent impact --- ## 1. Channel banners ### LinkedIn company banner **Size:** 1584 x 396 px | **Versions:** 2 (evergreen + milestone) Purple background, organic-shaped photography crop, GiftTrees logo, "Impact Made Easy." proposition, one credibility stat (e.g. 15 years. 15m diners. 5m trees.). Editable fields: photo slot, stat text, optional partner logo. ### LinkedIn personal banner (team members) **Size:** 1584 x 396 px | **Versions:** 1 universal template Purple or navy base, GiftTrees logo, GiftTrees.com. "Impact Made Easy." . Should not compete with the profile photo — keep it clean and minimal. ### Facebook banner **Size:** 820 x 312 px | **Versions:** 2 (evergreen + seasonal swap) Consistent with LinkedIn banner. Keep all key content in the centre third — Facebook crops heavily on mobile. Editable fields: photo slot, proposition or stat, URL. ### YouTube channel banner **Size:** 2560 x 1440 px (safe zone: 1546 x 423 px) Design key content within the safe zone but use the full canvas for background photography. Purple tones, large legible typography for TV and desktop. Editable fields: photo slot, optional tagline. --- ## 2. Post templates ### Set A — Colourful emotion (photography-led) **A1. Story feature post** *(people, planet and prosperity)* **Sizes:** 1080 x 1350 px (primary) and 1080 x 1080 px Full-bleed photography, GiftTrees logo top corner, story title in the lower third over a gradient overlay, optional story type label (People / Planet / Prosperity). Three variants using the same layout. Editable fields: photo slot, title text, label tag. **A2. Partner spotlight** *(prosperity story variant)* **Size:** 1080 x 1080 px and 1080 x 1350 px Restaurant photography as background, partner name or impact stat, story title in lower third, GiftTrees logo. Editable fields: photo slot, partner name, optional stat. ### Set B — Transparent impact (direct and behind-the-scenes) **B1. Milestone announcement** **Sizes:** 1080 x 1080 px and 1080 x 1920 px Purple or navy background, large milestone headline in cream (bold, dominant), supporting copy below, optional circular photo insert, logo. Editable fields: headline stat, supporting copy, optional photo. **B2. Team introduction** **Size:** 1080 x 1080 px Portrait photo in the organic MOKSI crop shape, name and role text, GiftTrees logo, optional short quote. Editable fields: photo slot, name, role, quote. **B3. Process explainer** **Sizes:** 1080 x 1080 px and 1080 x 1920 px Clean graphic, purple or navy background, short bold statement (20 words max), logo. Editable fields: headline text, optional step labels. ### Set C — Leading simplicity (graphic-first) **C1. Thought leadership post** **Size:** 1080 x 1080 px | **Variants:** 3 (purple, yellow accent, photography-led) Bold headline in cream or white (2–3 lines max), content label pill (e.g. "New Blog", "Report"), optional circular photo insert, logo. Editable fields: headline, label, optional photo, background colour variant. **C2. Partner or new client announcement** **Size:** 1080 x 1080 px Restaurant photography background with dark overlay, partner logo + GiftTrees logo lockup with "×" between, optional welcome headline. Editable fields: photo slot, partner logo slot, headline. **C3. Industry insight / did you know** **Size:** 1080 x 1080 px Navy or purple background, label tag at top, large bold stat or insight as headline, short supporting line, logo. Editable fields: label, headline stat, supporting copy. ### Set D — Stories and Reels covers **Size:** 1080 x 1920 px | **4 variants:** - Impact story cover (photography + title lower third) - Milestone cover (bold stat on purple) - Process cover (clean graphic + headline) - Team story cover (portrait + name and role) All variants: logo top corner, max 5 words on cover, gradient overlay for legibility. Editable fields: photo slot, headline text. --- ## 3. YouTube thumbnails **4a. Emotive story** — Full-bleed photography, 2–4 word bold headline with high-contrast text treatment, logo. References: "Transforming Tanzania", "Meals that make an impact." **4b. Explainer and process** — Split layout (photo + type) or presenter with text overlay, purple panel, logo. References: "One gift. One tree.", "How we're making impact easy." **4c. Thought leadership and talks** — Event or stage photography, bold topic title over purple overlay, optional event logo lockup, GiftTrees logo. Reference: "The power of purpose driven profit | TedTalk." **All thumbnails:** 1280 x 720 px. Text must read at 168 x 94 px (search result size). Chunky bold type, maximum contrast throughout. --- ## 4. Additional recommended templates **5a. Quote and testimonial** **Sizes:** 1080 x 1080 px and 1080 x 1350 px Partner photo, bold quote in cream, attribution below, logo. Essential for B2B LinkedIn credibility. Editable fields: photo, quote, attribution. **5b. Paid social ad** **Sizes:** 1080 x 1080 px and 1080 x 1920 px | **3 variants:** brand awareness / credibility stat / partner logos Must include a CTA button element (e.g. "Join Today", "Book a call"). Editable fields: photo, headline, CTA text. **5c. Seasonal and calendar awareness** **Size:** 1080 x 1080 px Warm visual, occasion name prominent, short GiftTrees connecting message, logo. Supports environmental and hospitality calendar moments throughout the year. **5d. LinkedIn carousel** **Size:** 1080 x 1350 px per slide | Minimum 6 slides (cover, 3–5 content, CTA) Consistent header/footer, slide number indicator, logo on every slide. High priority — LinkedIn algorithm rewards this format significantly for reach. **5e. Team brand frame (as-and-when)** **Sizes:** 1080 x 1080 px and 1080 x 1920 px Simple branded border or corner overlay, logo badge, optional caption field. Works over any photo a team member takes. Keep editable elements to an absolute minimum — this will be used by people with no Canva experience. --- ## 5. Canva setup (do before building any templates) 1. **Brand kit:** Upload all logo variants (full, logomark, white reversed). Add all hex values from this brief. Confirm and upload the correct MOKSI typeface (or nearest Canva match — agree this before building begins). 2. **Photography library:** Upload a curated set of approved photography (community, nature, restaurant). No stock imagery anywhere in the system. 3. **Folder structure:** GiftTrees Brand (parent) > sub-folders by channel. Name every file: [Channel] — [Content Type] — [Format]. Example: "Instagram — People Story — 4:5". 4. **Locking:** Lock all brand elements (logo, background, font styles, gradient overlays, crop masks). Leave editable: photo slots, text content fields, stat and label fields. Add instructional placeholder text in every editable field. 5. **Review:** One sign-off round per production phase against MOKSI brand guidelines before templates go live for team use. --- ## 6. Production priority **Phase 1 — Brand foundations:** LinkedIn company banner, LinkedIn personal banner, Facebook banner, YouTube banner, story feature post A1 (all three variants, 4:5), thought leadership post C1. **Phase 2 — Core content toolkit:** Milestone announcement B1, team introduction B2, partner announcement C2, industry insight C3, Stories and Reels covers set D (all four variants), YouTube thumbnails 4a and 4b. **Phase 3 — Commercial and growth:** Quote and testimonial 5a, paid ad templates 5b, LinkedIn carousel 5d, team brand frame 5e, process explainer B3, YouTube thumbnail 4c. **Phase 4 — Supplementary:** Seasonal template 5c, square format variants, yellow accent thought leadership variant, Facebook seasonal banner. ---

Project ID: 40470570