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Our new online store is almost ready; all that’s missing is copy that sells. I have two clear writing needs: 1. Product descriptions – short, persuasive blurbs that highlight benefits, features, and personality for each SKU. Tone should balance clarity with a touch of brand flair, encouraging quick conversions while remaining SEO-friendly (keywords will be provided once we start). 2. “About Us” page – one engaging, story-driven section that introduces the brand in a creative, memorable voice. Think conversational narrative rather than corporate boilerplate; readers should feel the passion behind the products and connect with our mission in the first few sentences. Please keep terminology simple, avoid jargon, and write for real humans first, search engines second. Copy must be original, proof-read, and ready to drop straight into the website CMS (Word, Google Doc, or Markdown format is fine). Acceptance criteria • Product descriptions: compelling headline, 75-120 words each, clear feature-to-benefit flow, primary keyword naturally included once. • About Us: 250-350 words, creative and engaging tone as specified, brand story, mission, and a friendly close. • Delivery: single document, organized by SKU and page section, within the agreed timeframe. If anything is unclear, let me know so we can align before you begin writing.
Project ID: 40420143
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53 freelancers are bidding on average $19 USD/hour for this job

Product Descriptions & Creative About Us Page – Conversion-Focused Copy Converting browsers to buyers hinges on copy that bridges feature clarity and emotional resonance—most ecommerce sites fail by leaning too hard into either specs or fluff. This project demands balanced copywriting that respects SEO structure without sacrificing the human voice that drives purchase decisions. Delivering 75-120 word product descriptions requires discipline: each must frontload the primary keyword naturally, articulate clear feature-to-benefit progression, and close with a micro-conversion nudge. The About Us section operates differently—250-350 words of narrative-driven storytelling that positions brand mission within the first few sentences, avoiding the generic corporate tone that loses reader attention immediately. Output will be a single organized document (Markdown or Google Doc format) with all SKU descriptions grouped by product category, followed by the About Us section. All copy undergoes proofread verification before delivery. Provide keyword targets and brand tone guidelines upfront, and revisions align with the acceptance criteria. Timeline and budget can be discussed once scope is confirmed.
$15 USD in 1 day
7.8
7.8

Hello, With 15+ years of experience in content writing and eCommerce copy, I can create compelling product descriptions and a story-driven “About Us” page that connect with customers while supporting conversions and SEO naturally. My writing style focuses on clarity, personality, and emotional connection without sounding overly promotional or keyword stuffed. All copy will be polished, original, and ready for direct CMS upload. Relevant eCommerce writing samples will be shared in one-to-one live chat. What I’ll Deliver: • Product descriptions with clear feature-to-benefit flow • SEO-friendly keyword integration written naturally • Engaging, conversational brand storytelling • Creative “About Us” page with mission & personality • Proofread, original, CMS-ready content • Organized delivery by SKU and page section I’d be happy to discuss your brand voice, product range, and content direction further in chat. Regards, Abhijeet
$15 USD in 40 days
7.9
7.9

Product Descriptions & Creative About Us Page – E-Commerce Copy Conversion-focused product copy requires balancing keyword insertion with natural readability—a tension most writers mishandle by prioritizing search engines over actual buyer intent. This project demands precision: each description must hit the 75-120 word range while delivering a clear feature-to-benefit arc that moves browsers toward checkout. Deliverables align directly with proven experience across 500+ client projects. Product descriptions will follow a structured approach: compelling headline, feature layering, benefit articulation, and seamless keyword integration. Each SKU receives individualized treatment based on competitive positioning. The About Us section operates differently—it's narrative architecture, not transactional copy. The writing will establish brand authority through storytelling, embed mission clarity in conversational language, and close with genuine connection rather than corporate pleasantries. Delivery format supports direct CMS implementation. All copy undergoes rigorous proofing for grammar, tone consistency, and SEO compliance. Turnitin plagiarism verification included. Once you provide product specs, target keywords, and brand voice reference, output arrives as a single organized document ready for immediate deployment. Turnaround: [confirm timeline]. Ready to start immediately.
$15 USD in 1 day
7.3
7.3

Hello, This is exactly the kind of project where strong, conversion-focused copy can make an immediate difference, and I’d be glad to help you bring clarity, personality, and persuasive energy to your new store. I understand you need two distinct but connected pieces of content: compelling product descriptions that drive quick buying decisions, and a story-driven About Us page that builds emotional connection and trust in your brand. For the product descriptions, I will craft short, benefit-led copy that highlights what each product does for the customer, not just what it is. Each description will be written in a clear, engaging tone that feels natural and human, while still being optimised for SEO. Every SKU will include a strong headline, a smooth feature-to-benefit flow, and a naturally integrated keyword without keyword stuffing. For the About Us page, I will create a warm, narrative-driven brand story that introduces your business in a memorable and authentic voice. The final delivery will be a single well-organized document, clearly structured by SKU and page section for easy implementation. Product descriptions will fall within 75–120 words each, and the About Us section will be 250–350 words, as specified. Best regards, @Nymphex
$20 USD in 40 days
7.0
7.0

Greetings, I see you’re looking for engaging product descriptions and a compelling “About Us” page for your new online store. The goal is to create clear, persuasive copy that resonates with your audience and drives sales. For the product descriptions, I would focus on highlighting the benefits and features of each item in a way that feels natural and inviting, ensuring the primary keywords fit seamlessly into the text. For the “About Us” page, I’d craft a story that reflects the passion behind your brand, engaging readers from the start and connecting them to your mission. I believe a conversational tone will help make your brand feel more relatable and memorable. I’m excited to bring your vision to life with original and polished content that fits right into your website. Best regards, Muhammad Arshman
$20 USD in 40 days
4.7
4.7

Hello, With 13+ years of experience in SEO copywriting and conversion-focused content, I craft copy that sells and connects. I’ll deliver: compelling product descriptions (75–120 words, benefit-driven, keyword-optimized) • engaging, story-led “About Us” (250–350 words) • clear, human tone • original, polished content • CMS-ready formatting • fast turnaround. Deliverables: structured document by SKU/page • persuasive headlines • seamless feature-to-benefit flow • SEO balance without keyword stuffing. Why hire me? Proven ability to turn browsers into buyers through strategic storytelling, clarity, and brand voice alignment. Let’s collaborate and bring your brand to life with words that convert.
$25 USD in 40 days
4.6
4.6

Affordable, Early Delivery. ★★★★★★★★★★★★★★I hold a Masters degree which gives me the requisite background to handle writing from various subjects. I am a highly committed person towards my work. You can rely on QualityXenter for quality and consistency in writing. We never violate copyright rules. I have vast amount of experience in this industry since I am working from 2015 as a professional writer. I provide many modifications till to get your satisfactions. I have access to enough journals to use in your research project. I always produce quality work at VERY LOW RATES so, don’t worry if you have a low budget for your work, I will be very happy to make a new client like you. I am producing quality work for my clients including ARTICLE WRITING, REPORT WRITING, ESSAY WRITING, RESEARCH PAPERS, BUSINESS PLAN, TECHNICAL WRITING, MATLAB, THESIS, ACCOUNTING & FINANCE work ETC. Go through my profile link https://www.freelancer.com/u/qualityxenter
$20 USD in 1 day
4.3
4.3

Hi, You need compelling, human-first copy that connects emotionally with your audience while effortlessly driving organic traffic and conversions. I will write your product descriptions using a sharp feature-to-benefit structure, seamlessly integrating your keywords for maximum SEO impact. For the "About Us" page, I will craft a conversational, story-driven narrative that captures your brand's passion without relying on corporate boilerplate. As an SEO Expert, I specialize in delivering highly engaging, humanized content that avoids generic AI phrasing and speaks directly to buyers. I will also provide optimized meta titles and descriptions for these pages as a professional bonus to boost your search visibility. Do you have a specific brand tone guide established for the store? https://www.freelancer.com.bd/u/mhmamun360 Best regards, Md Mamun Hossain
$15 USD in 40 days
3.8
3.8

Hello, With 8 years of experience in SEO and ghostwriting, I am well-equipped to assist with your project. I understand your need for compelling product descriptions and a creative "About Us" page. I will ensure that each product blurb effectively highlights benefits and features while incorporating brand personality. The "About Us" section will be crafted in a story-driven and engaging tone, reflecting your brand's mission and values. As a Professional Web Developer & Creative Designer with expertise in web development and social media marketing, I am confident in delivering high-quality content that resonates with your target audience. Let's discuss further details in chat to align on the project requirements. Best regards.
$20 USD in 40 days
2.4
2.4

Hello There, A visitor lands on your store undecided. They read one product description and think "this is exactly what I need" before even checking the price. That moment is what good copy creates, and it is what I write toward. Here is something worth knowing before you launch: the About Us page is often the first place a hesitant buyer goes before committing to a new store. It is not a formality, it is a conversion tool, and a story told with genuine warmth does more than any discount. Each product description will open with a benefit-driven headline, translate features into outcomes the reader actually cares about, and carry your primary keyword naturally without it ever feeling inserted. Every blurb lands between 75 and 120 words, tight enough to hold attention, complete enough to close the sale. The About Us follows a narrative arc: a hook that earns attention in the first sentence, a mission that feels lived-in rather than written, and a close that makes the reader feel like they already belong here. Everything is delivered in one organised document, clearly structured by SKU and page section, proofread and ready to paste directly into your CMS. My background covers product copy across Shopify, Amazon and Etsy storefronts with consistently strong engagement results. How many SKUs are we starting with? Looking forward to working with you. CTS19966991
$16 USD in 40 days
1.6
1.6

Your project to craft compelling product descriptions and an engaging About Us page resonates with my expertise in creating clear, benefit-driven copy that converts and connects. I will write concise, persuasive product blurbs of 75-120 words featuring a headline, flowing naturally from features to benefits, seamlessly integrating your keywords for SEO without sacrificing readability. The About Us page will become a lively narrative reflecting your brand’s passion and mission, using simple language to build genuine rapport with your visitors. I’ve delivered similar projects for lifestyle brands outside Freelancer, consistently receiving praise for my timely delivery and keen attention to detail, ensuring copy is polished and publication-ready. I’ll organize everything neatly in a single document, ready for easy upload to your CMS within the agreed timeline. What’s your preferred format for initial drafts, and when would you like to start? Regards, Kwazi
$15 USD in 40 days
1.4
1.4

Hello, I’d be delighted to assist with your project. With a keen eye for engaging copywriting and SEO best practices, I specialize in crafting persuasive product descriptions and compelling brand narratives. I understand the importance of striking a balance between clarity, brand personality, and SEO optimization for quick conversions. Here’s how I’ll approach your project: ✔ Craft persuasive product descriptions with a clear feature-to-benefit flow ✔ Develop an engaging "About Us" page with a creative, story-driven approach ✔ Infuse each copy with brand flair and a touch of personality ✔ Ensure SEO-friendly content without compromising readability ✔ Proof-read meticulously for originality and coherence ✔ Deliver organized, ready-to-publish content within the agreed timeframe My goal is to deliver captivating copy that resonates with your audience, drives conversions, and communicates your brand's essence effectively. Best regards, Manthan
$15 USD in 30 days
0.0
0.0

Hi there! I'm Edonis, a content writing specialist, and I'm thrilled about the opportunity to give life to your brand through persuasive product descriptions and a engaging "About Us" page. My skills perfectly align with your needs - not only have I been rigorously studying English Language which has honed my writing skills, but also I have an IT background which makes me knowledgeable about the SEO-friendly language your online store needs to boost its visibility. Apart from my linguistic expertise, what sets me apart is my ability to tell compelling stories. I understand that you want your readers to feel the passion behind your products and connect with your mission in the first few sentences of the "About Us" page. And that's exactly what I'm good at. I have a knack for crafting narrative content that resonates with the readers, leaving a memorable impression. Lastly, as a detail-oriented writer, I assure you that my work will be original, well-proofread, and organized within the agreed timeframe. Being familiar with various document formats including Word, Google Docs, and Markdown will make it virtually effortless for you to drop my work straight into your website CMS. Let’s make your online store truly shine with copy that sells!
$20 USD in 40 days
0.0
0.0

Fast, accurate, clean, and convenient.... Your ideas and requirements will become the final product exactly as they are. As an experienced full-stack web developer, I am Words[i]the ideal candidate to meet your writing needs for your store. With a strong understanding of how technical implementation can marry well with engaging storytelling, I can craft product descriptions and an 'About Us' page that pack creative flair, brand essence and are SEO-friendly. My five-year stint in web development has honed my skills to balance performance and usability, with a touch of sophistication and crispness. I value language proficiency - meaning you will get precisely what you need without the hassle of going back-and-forth. More so, I am no stranger to the world of e-commerce as it is, having worked on projects that were content-driven and user-focused. This experience has ingrained in me the value of delivering clean design and clear features-to-benefits flow. When it comes to creating the 'About Us' page, I'm all about moving away from the traditional corporate tone. Drawing readers in with relatable storytelling that projects passion behind your brand is crucial. As a seasoned writer and developer, I have successfully implemented similar creative changes before whether through engaging narratives or conversational tones.
$20 USD in 40 days
0.0
0.0

Hi, This sounds like a great project — I like that you’re focusing on copy that actually connects with people, not just keyword stuffing. I can help you create product descriptions that are clear, persuasive, and easy to scan, while still naturally incorporating your SEO keywords. The idea would be to highlight real benefits and personality so each product feels engaging and conversion-focused. For the About Us page, I’d take a more story-driven, conversational approach — something that quickly communicates your brand’s purpose and helps visitors feel connected from the first few lines. Before getting started, I’d just like to confirm one thing: How many product SKUs are we looking at? That will help me plan the workflow and give you a more precise timeline. I’ll make sure everything is original, clean, and ready to drop straight into your CMS. Happy to get started as soon as we align. Thanks.
$20 USD in 10 days
0.0
0.0

I’d love to help finalize your store with clean, conversion-focused copy. I write product descriptions that highlight real benefits (not just features) while keeping them SEO-friendly and easy to read. I can also craft an engaging, story-driven About Us page that builds connection right away. Happy to start with a sample description so you can confirm the tone before we proceed. Could you share how many products you have and your timeline?
$20 USD in 40 days
0.0
0.0

Project Proposal: High-Conversion Copy I’m ready to turn your online store into a destination that speaks like a human and sells like a pro. The Plan: Product Descriptions: Benefit-driven blurbs (75-120 words) that bridge the gap between "cool feature" and "must-have. About Us Page: A 250-350 word story that ditches the corporate fluff for a memorable, "handshake-in-print" narrative. Format: One clean, CMS-ready document (Markdown or Doc) organized by SKU for an easy "drop-and-go" launch. The Promise: No jargon. No filler. Just original, SEO-smart copy that focuses on the person behind the screen. Ready to start? Just send over the SKU list and keywords, and I'll get to work.
$20 USD in 40 days
0.0
0.0

Your store sounds exciting this is exactly the kind of copy that drives conversions. I’ll craft 75–120 word product descriptions with strong headlines, clear feature-to-benefit flow, and natural keyword placement. For the About Us, I’ll create a 250–350 word story-driven narrative that feels human, engaging, and memorable from the first line. You’ll receive original, proofread content, structured by SKU and section, ready for your CMS. I’ll also align tone with your brand voice before starting. Happy to begin right away and deliver within your timeline.
$20 USD in 40 days
0.0
0.0

Hello. Our ad specialist can handle your task. We will be happy to help make your products description easy to read and catchy. Feel free to contact us.
$15 USD in 40 days
0.0
0.0

Hi, How many SKUs do you need written first, and do you already have brand story notes for the About Us page? I have written similar website copy for ecommerce pages, where product text had to be short, clear, SEO-friendly, and ready to paste into the CMS. I can write simple human copy with a little brand feel, not boring corporate text, and keep each SKU focused on benefits and quick buying decision. Hope to discuss more on chat Best Alibek
$18 USD in 40 days
0.0
0.0

Jawa Tengah, Indonesia
Member since May 4, 2026
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₹37500-75000 INR
₹600-1500 INR
₹12500-37500 INR
$250-750 SGD
₹1500-12500 INR
₹12500-37500 INR
₹1500-12500 INR
$2-8 USD / hour
₹600-1500 INR
£250-750 GBP
₹12500-37500 INR
$30-250 USD
£20-250 GBP
$30-250 USD