Digital Marketer & Social Media Specialist

About us:

We are a UK based book retailer, incorporated in 2004. We offer an extensive selection of innovative and distinctive books.

We are looking for an experienced Social Media Specialist to create/build out our social media campaigns and interact with targeted virtual communities and networks users.

Scope of Work:

Social Media Marketing Plan

Design social media strategies to achieve marketing targets

Building and executing social media strategy through competitive and audience research

Design digital media campaigns aligned with business goals

Digital Marketing Calendar - Frequency of message Relay

Setting up and optimizing company pages within each social media platform

Research products, services and current strategies to identify new opportunities

Content - Manage, create and publish original, high quality content

Brand Launch in the Digital Space

Devise or recommend strategies to attract and retain customers, maintain customer satisfaction and loyalty.

Prepare weekly and monthly reports on web traffic and ROI

Expanding our reach

Recommendations for optimal allocation of marketing budget

Stay on top of industry changes to ensure one is ahead of the curve on digital and social.

Stay up-to-date with new digital technologies and social media best practices

Project deliverables:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Lead strategic planning across social and digital platforms to provide direction for a brand's presence in the digital ecosystem.

Create engaging content to generate interest and virality for the campaign

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Set up and optimize company pages within each platform to increase the visibility of company’s social content

Responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Interact with comments and solve any inbound issues

Implementation and Maintenance of Digital Content on all platforms shortlisted

Recommend financially optimal Social Media plans for shortlisted platform for revenue creation

Skills this project requires:

Experience with B2C social media for creating brand awareness and eventually brand recall.

Ensure timely responses to customers and followers’ queries and comments

Knowledge of web analytics tools and web traffic metrics

Demonstrable social networking experience and social analytics tools knowledge

Conceptualising virals, banner campaigns and social media campaigns

Knowledge of online marketing and good understanding of major marketing channels

Experience managing social media on Facebook, Instagram, LinkedIn and other Display networks

Experience in planning, buying media for product promotion.

Experience with budget allocation for social media spend

Knowledge of Photoshop

Fluency in English

Additional qualification in web and graphic design and/or animation is a plus

In your proposal, please share a brief summary of your experience, including examples of social media accounts previously created or managed.

Skills: Content Writing, Facebook Marketing, Graphic Design, Instagram Marketing, Social Media Marketing

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About the Employer:
( 9 reviews ) Leicester, United Kingdom

Project ID: #20929767

28 freelancers are bidding on average ₹306/hour for this job


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