Retirement 20/20 Postcard Copy

We are a financial services company that helps people and families with their financial decisions and investments. We specialize in helping people through the retiring process. We offer an event repeatedly, which we call Retirement 20/20. It is a dinner event. We invite in a panel of 4-6 people who have already retired and about 40 guests who are getting ready to retire. We invite the guests to ask the panel any questions they would like to ask about retirement or retirement issues. The panel then answers the questions and we have an active conversation about the areas of retirement that concern our guests. The panelists are ordinary people who are willing to share their stories. The panel discussion is facilitated by 1 or 2 financial advisors from the Selah team but the answers to the questions are coming from the panelists and are not typical financial advisor answers.

I want to AB test a new postcard invitation that has more and and different copy as well as a new letter. The thing we hear the most from previous guests is that the loved the event, the event is very different than any other presentation or financial advisor dinner that they have ever attended, the event is very informed, they like getting real people answers, and good to learn from other people's experiences. We use the phrase 'retirement is scary, overwhelming and confusing' frequently, as if it is a tag line. We know from analytics that a message around avoiding costly mistakes is effective. In the past we have used a letter and postcard in our campaign.

For this project, we will be increasing the postcard size to 6 x 9 to provide more room for copy on the postcard. This project is to provide the copy for the front and the back of the postcard and new letter copy. We do want to continue the BYOF branding. I have attached the current postcard, which is 4 x 6, and the letter. You can learn more about us at

Skills: Copywriting

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About the Employer:
( 0 reviews ) United States

Project ID: #17528676

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Dear Friend: The "scare" of retirement does seem to have produced a determined effect on your audience. I can recall a case study I read a month back about how the scare of cancer in the late fifties opened up new m More

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Hello, I can write compelling copy for your postcard. I am a native English speaker with excellent writing and editing skills. Having previously worked in corporate communications, I have several years' experience w More

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Hi, yes, I can definitely improve on the existing design of the postcard as also the letter in terms of layout. Samples of my writing and designing work you can check on my profile page here on freelancer and I would l More

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Greetings! If you are looking for simple regurgitated material please do not select me for the job. I am a professional. I do high level, top of the line writing with excellent grammar. If I am given a reasonable tim More

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Hello there, I am Roger Wilsher from UK. I have a passion for writing. I write on an exceptionally wide variety of topics. Article Writing, Blog writing, SEO Content, eBook, Ghost Writing, Proofreading, Copy Writing, More

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Having looked at the current letter and postcard, I would suggest some changes to the graphics to make it clearer, and a stronger emphasis on the “normal” retirees on the panel. I would include your “avoid costly mist More

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Hello Sharon and John, I read the project description carefully and I understand you require a friendly and appealing copy for the postcard invites which will be sent to those who have either recently retired or wil More

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Hi there, I am an experienced freelance writer with a broad range of writing styles especially content, articles, blog posts, SEO articles, etc. With relevant experience in Education and English, I can take on any wr More

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Good day, Please accept my bid for this project.I have long past experience in such writeups and my clients were always happy with my work. I Write with excellent comprehension skills and I deliver grammatically corr More

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Hi there I'd like to help you plan and write the copy for it. I have an MBA with a background in marketing, marketing strategy, and project management. Also, I am a native English speaker. Cath

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Hello, I am very excited to help with both postcard and letter. I wish you a very successful event and I am available for an immediate discussion. Relevant skills and experience +12 years of experience in the field More

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Hello, Dear How are you? I am very interested in your project and am ready for starting your project for now. I have experienced in developing post card operation. I will work very hard and best for you. Best Rega More

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