Always strive to put together a freelance proposal that’s designed to provide meaningful solutions for your potential client, not one that just lists out your service offerings like a menu for them to choose from.
Even more importantly, you need to communicate your personalized solutions in the way your potential clients wants to read it. Whether that’s in the body of an email, through online proposal software, or via mail, you need to have a strong understanding of who your client is before you even get the ball rolling.