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I’m overhauling an established e-commerce site and need an end-to-end UX package that takes me from insight to clickable prototype. First, I want a rigorous user research report aimed specifically at middle-aged adults (36-55). This should uncover pain points, motivations, and shopping behaviours unique to that cohort. Next, compile a competitor analysis that looks at direct competitors, indirect competitors, and wider industry leaders. I’m interested in what they do well, where they fall short, and what opportunities we can seize. With those findings in hand, translate them into updated wireframes that cover every critical step of the shopping journey: product browsing and search, the checkout process, and user account management. Start with low-fidelity sketches, validate the flows, then progress to high-fidelity UI designs that follow a clean, modern minimalist aesthetic and respect current accessibility guidelines. Finally, build an interactive prototype in Figma that stitches everything together for in-house user testing. It should be easy for stakeholders to click through, annotate, and hand off to development. Deliverables: • Research report (PDF + raw notes) • Competitor analysis matrix • Low-fidelity wireframes for the three journey pillars • High-fidelity UI screens (desktop & mobile) • Fully linked Figma prototype I’ll review each stage before we move to the next, so clear checkpoints and versioning inside Figma or a shared drive will help keep us aligned. If this workflow fits your expertise, let’s create a shopping experience our users will love.
Project ID: 40629228
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Active 5 days ago
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23 freelancers are bidding on average $19 USD/hour for this job

In an ever-expanding online shopping world, understanding your target audience and matching their needs with your platform is critical. With a passion for data-driven UX design, my team at CnELIndia is perfect for the job. We have extensive experiences in conducting user research, and analyzing competitor strategies in order to unearth key insights that give us an edge in designing human-centered interfaces. Moreover, our proficiency in using wireframing tools like Figma, will not only create low-fidelity sketches and high-fidelity UI designs that fit your defined minimalist aesthetic and also ensure compliance with the current accessibility guidelines. The deliverable will satisfy you at every step of the project and warmly invite constructive feedback from your end as well. Lastly, during our 18 years in the industry, we have perfected the art of version control and aligning deliverables with stakeholder's visions using platforms such as Figma or shared drives. Trust CnELIndia to be your missing piece in creating an e-commerce experience that your users - especially those middle-aged adults you're interested in - will adore, stick to, and recommend.
$20 USD in 40 days
4.6
4.6

Hello Dear, I’m Md Toriqul Islam, and I’m excited to partner with you. I can dive into your project immediately. With over 10 years of experience in UX research, UI design, Figma prototyping, and eCommerce product design. I understand you need a complete UX process including user research, competitor analysis, wireframes, high fidelity UI, and an interactive Figma prototype that improves the shopping experience for users aged 36 to 55. I have rich experience in Figma, UX research, UI design, accessibility, design systems, user journey mapping, prototyping, and responsive eCommerce interfaces. I’m ready to start immediately and would be happy to discuss your project milestones and timeline. Looking forward to hearing from you. Best regards, Md Toriqul Islam
$15 USD in 40 days
3.2
3.2

My name is Naumeer and I'm glad you found your way to my profile. With over a decade of experience in digital marketing and website development, I'm ecstatic about the opportunity to bring my wide-ranging skills to an e-commerce project like yours. I have proficient skills in E-commerce, AWS Server or Hosting Services Support, Digital Marketing, Full-stack Web Development, WordPress, Magento and more. These are all areas that directly align with the tasks you've outlined for this project. Additionally, throughout my professional journey, I've developed an expertise in research and analysis, which would prove invaluable to your UX revamp. I understand the criticality of gathering precise insights around specific user demographics and incorporating them into the design process. My meticulous approach when conducting competitor analyses promises to provide you with actionable insights that will give your site a competitive edge.
$20 USD in 40 days
3.3
3.3

Hello Overhauling an established e-commerce site is risky because you cannot afford to lose your SEO ranking or conversion data during the transition. I specialize in seamless site migrations and performance optimizations for high-traffic stores. I have helped similar established brands modernize their stack while maintaining zero downtime and improving load speeds. I would love to review your current architecture to ensure a smooth transition. When are you available for a quick call to discuss the scope? Giáp Văn Hưng
$25 USD in 7 days
2.6
2.6

As an experienced Full-Stack software engineer with a proven track record in creating web and mobile applications, I am well-equipped to handle your e-commerce UX research and prototyping needs. With over a decade of experience, I have conducted thorough user research and designed intuitive user interfaces that address pain points and capture the attention of your target audience. Additionally, my expertise in using Figma to create high-fidelity prototypes will be invaluable for your in-house user testing. I understand the value of receiving prompt feedback, which is why I will ensure our communication lines stay open for daily exchanges as we progress through the different project stages. My broad skill set involving frontend and backend development – particularly React.js, Node.js, and PHP – will enable me to seamlessly translate the insights obtained from user research into updated wireframes that optimize each step of the shopping journey as you require. Let's work together to build an e-commerce experience perfectly tailored for your middle-aged adult clientele!
$20 USD in 40 days
2.7
2.7

The project will begin with targeted user research focused on the middle-aged cohort, extracting detailed pain points and shopping behaviors. Competitor analysis will map direct and indirect market players, identifying key UX strengths and weaknesses to inform design decisions. We will iterate from low-fidelity wireframes to high-fidelity, accessibility-conscious UI designs for all critical shopping journey steps, keeping structure and minimalism prioritized. The final clickable Figma prototype will enable seamless stakeholder annotation and straightforward handoff for development. What specific user behaviors or pain points are you most interested in addressing for the 36-55 age group?
$15 USD in 18 days
0.0
0.0

We've recently helped a well-known e-commerce platform enhance its user experience, leading to a significant increase in customer satisfaction. I will assist you in creating a comprehensive UX package, transforming insights into user-friendly prototypes that resonate with your target audience. I understand you need a rigorous user research report focused on middle-aged adults, along with a detailed competitor analysis. This will help us identify pain points and opportunities for a clean, professional, and seamless shopping experience. We specialize in user research, wireframing, and high-fidelity UI design. Although we are still building our portfolio on freelancer.com, we have numerous 5-star reviews on similar projects on other platforms. It would be our privilege to help you with this project. Trusting us with your vision is a choice you won't regret. Let's get this project done for you, the worst that can happen is you walk away with a free consultation. Regards, Henco Burger.
$15 USD in 7 days
0.0
0.0

मेरा नाम प्रीति कुमारी है। मुझे डेटाबेस की अच्छी जानकारी है। आप मुझ पर भरोसा कर सकते हैं ।मैं आपका काम समय पर पूरा करके दे सकती हूं ।यह मेरा पहला काम है लेकिन मैं अपनी तरफ से पूरी कोशिश करूंगी।आपको काम में कोई भी कमी नजर ना आए और आप कम पैसे में अच्छा काम करवा पाए।
$20 USD in 40 days
0.0
0.0

Hey, If you're not happy, you don't pay. As a seasoned e-commerce UX professional with extensive experience in user research and prototyping for middle-aged adults (36-55), I can provide you with a comprehensive end-to-end UX package, including a rigorous user research report, competitor analysis, updated wireframes, and clickable prototype. I'd love to share similar work I've done in my portfolio. Best, Kyle
$18.75 USD in 7 days
0.0
0.0

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