Lead-Gen Social Campaign for Quant Firm

I run a technology-driven quantitative investment firm and I’m ready to turn our social channels into a steady source of qualified leads from individual investors. My goal is simple: a measurable flow of prospects who actively want to learn more about our strategies and eventually fund an account. Here’s the way I see the engagement unfolding: • Campaign blueprint – You’ll recommend the right mix of platforms (LinkedIn, X/Twitter, Instagram, Reddit or others you trust), define audience segments, craft a messaging hierarchy, and map out a posting/ad schedule that fits our compliance timetable. • Creative assets – Attention-grabbing visuals or short-form videos plus clear, benefit-led copy that translates our “quant edge” into language retail investors understand. Figma or Adobe files are available, and I’m happy to supply brand guidelines and performance stats. • Tracking & analytics – Set up pixels, UTM tags, and dashboards in Google Analytics 4, HubSpot, and Meta Ads Manager so we can see cost-per-lead, click-through rates, and ROI in real time. • Optimisation loop – Weekly reviews of data, split-testing of hooks or creatives, and rapid tweaks to keep CPL within target. Acceptance criteria 1. At least 200 qualified investor leads in the first 30 days. 2. Cost per lead stays below the benchmark we agree prior to launch. 3. Transparent reporting delivered every Friday via a shared dashboard. If you’ve grown retail investor pipelines before—especially in fintech or asset-management spaces—tell me briefly how you’d tackle week one and share any relevant case studies. Let’s make this campaign a model for quant-driven marketing success.

Project ID: 40423741