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Marketing Specialist Needed for Parenting App (US & Europe Growth) Description: I’m looking for an experienced mobile app marketing specialist to help grow a parenting app focused on helping parents reduce daily stress by turning routines into simple, game-like “missions” for kids. Our primary target audience is parents in the US and Europe, and the goal is to drive high-quality app installs, engagement, and long-term retention. This is not just about running ads - I’m looking for someone who understands parenting audiences, emotional marketing, and performance-driven user acquisition. Key Responsibilities: Develop and execute a growth marketing strategy for US/EU markets Run and optimize paid campaigns (Meta Ads, TikTok Ads, Google App Campaigns) Identify and test high-performing creatives and messaging angles Improve CPI, CAC, and install-to-retention performance Suggest organic growth strategies (content, virality, community) Provide insights on positioning and conversion improvements Ideal Candidate: Proven experience in mobile app marketing (preferably lifestyle, education, or parenting apps) Strong understanding of US and European consumer behavior Experience with performance marketing (CPI/ROAS optimization) Ability to create or guide high-converting ad creatives Familiarity with short-form content platforms (TikTok, Instagram Reels) Deliverables: Initial growth strategy proposal Campaign setup and optimization plan Creative direction for ads Weekly performance reporting and improvements To Apply, Please Include: Examples of apps you’ve helped grow (especially US/EU markets) Your experience with paid user acquisition campaigns Typical CPI or ROAS results you’ve achieved Your approach to scaling a new app from 0 → 10K users This is a long-term opportunity for the right person, with potential for ongoing growth work as the app scales. Looking forward to your proposals.
Project ID: 40381960
32 proposals
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Active 26 days ago
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32 freelancers are bidding on average $395 USD for this job

Hi, do you want your website to rank higher in the search results? Just getting a higher ranking is not enough. Relevant traffic to the website is essential, and it can only be achieved through SEO with the right keywords. You need an SEO master who can optimize your complete website with the right Keywords I am Firoz Khan, and I am a qualified SEO freelancer. I will do full and Strong optimization with the right keywords. PHASE 1 Website Audit, Competitor Analysis, and Right Keywords Selection PHASE 2 On-page optimization, including Meta Title and description optimization with targeted keywords PHASE 3 Building relevant backlinks helps to make your website visible in the top results of Google. Note: I will send weekly progress reports of the detailed work and ranking results. I am super excited to work with you. Hope you also? Send me your website so I can check your current SEO score and suggest what to do next. Looking for an SEO & Webflow Performance Expert Marketing Specialist Needed for Parenting App (US & Europe Growth) Eagerly Waiting.. SEOM@aster
$255 USD in 30 days
7.6
7.6

Hello there, I have checked your requirement about App Promotion and generates higher rankings, resulting in more qualified traffic, Increase online presence, and boost Users from the web. I will help you to Place your App in a position for success with Online marketing services, which include Search Engine Optimization and Social Media Promotion Services. Here are the other benefits you’ll get by hiring the best Online marketing Service for your App :- 1. Expand your App online 2. Expert Insight 3. Cost-effective 4. Access to the expensive marketing tools 5. Qualified leads 6. Measurable results 7. Ability to focus on growing your App etc. Please click on the AWARD or CHAT button to get started Regards - RitRin Tech Wizard
$250 USD in 31 days
7.0
7.0

Hi, This is Elias from Miami. I checked your project description and understand you’re looking for a marketing specialist to help grow your parenting app in the US and Europe. My experience in digital marketing and app promotion aligns well with your needs. I’ve worked on several similar projects focused on user acquisition and engagement strategies for mobile apps. I’d be happy to go through the details and suggest the best approach for your marketing goals. I have a few questions to get a better understanding: Q1 – What specific user roles or demographics are you targeting in the US and Europe? Q2 – Are there any existing marketing strategies or platforms you’re currently using? Q3 – What are your primary goals for the app's growth (e.g., downloads, user engagement, revenue)? Looking forward to hearing from you.
$500 USD in 5 days
6.5
6.5

Dear Client, I am writing to express my interest in the Marketing Specialist role for your parenting app targeting US and European markets. With over 7 years of experience in growth marketing, including extensive work with Meta Ads, Google Ads, and performance-driven campaigns, I am confident I can drive high-quality app installs, engagement, and retention for your innovative app. I specialize in developing data-backed growth strategies tailored to lifestyle and education sectors, emphasizing emotional marketing and user acquisition optimization. My approach includes rigorous A/B testing of creatives and messaging to improve CPI, CAC, and install-to-retention metrics. I am also adept at leveraging organic growth tactics such as community building and content virality to complement paid campaigns for sustained growth. In previous projects, I have successfully scaled apps from launch through 10K+ users by optimizing paid ad funnels and guiding creative direction based on user insights and platform trends (especially TikTok and Instagram Reels). I provide transparent weekly reports and actionable recommendations to continuously improve campaign performance. I would welcome the opportunity to deliver a comprehensive growth strategy, campaign setup, and ongoing optimization for your parenting app. I look forward to discussing how my expertise aligns with your vision. Best regards, Firoz
$250 USD in 31 days
6.5
6.5

Hello! As a seasoned mobile app marketing specialist with over 9 years of experience scaling parenting and lifestyle apps in the US and Europe, I'll turn your routine-into-missions app into a high-retention growth machine. Here's how I can help: - Run and optimise Meta, TikTok, and Google App campaigns targeting stressed parents with emotional creatives (e.g., "Turn chaos into calm") - Drive high-quality installs with CPI under $2.50 and improve install-to-retention by 30%+ - Provide creative direction for ads, plus organic growth strategies (viral challenges, parenting communities) - Scale from 0 to 10K+ users within 60 days using US/EU-specific positioning Quick questions: What's your current app store link and retention metrics? Also, do you have any existing creatives or user personas? Share your app and I'll deliver an initial growth strategy within 48 hours.
$500 USD in 3 days
5.3
5.3

I understand the importance of driving high-quality app installs, engagement, and retention for your parenting app in the US and Europe. With my expertise in mobile app marketing, particularly in lifestyle and parenting apps, I can develop and execute a growth strategy tailored to your target audience. My experience in performance marketing, creative optimization, and user acquisition aligns perfectly with your requirements. I am excited about the opportunity to collaborate and deliver excellent results. Let's work together to achieve your app's growth objectives. Regards, Jason McLachlan
$563 USD in 3 days
3.5
3.5

,I am well-equipped to propel the growth of your parenting app targeted at the US and European markets. Having successfully marketed various lifestyle apps internationally, I understand the needs and preferences of your audience, enabling me to create tailored campaigns that resonate with them emotionally.
$300 USD in 30 days
3.5
3.5

??? Reduce parenting stress through engaging app ??? A project like this needs expert marketing strategies to boost app installs, engagement, and retention. Parenting apps thrive when emotional connection is at the core. Understanding US and European consumer behaviors is key. I've worked extensively with parenting and lifestyle apps, focusing on user acquisition and ROI optimization. I'd love to chat. Worst case, you get free advice that guides you forward. Derick Vorster Regards
$450 USD in 14 days
2.8
2.8

This is right in line with the projects I work on. Driving growth in US and European markets requires tailored messaging and deep understanding of both Meta and TikTok ad platforms. Many miss the emotional connection key to engaging parenting audiences, which is essential here. I focus on clear campaign structures and timely performance reviews to keep optimization smooth and precise. That way, every dollar spent moves closer to meaningful, lasting app engagement. Reach out for a free consultation, happy to share a clear next step with no expectations. Stef
$450 USD in 14 days
1.8
1.8

Hello, Your parenting app has an innovative concept that can resonate well with today's busy parents, but it's crucial to tailor your marketing approach to engage them emotionally and effectively. Understanding the nuances of US and European parenting cultures will be vital in crafting messaging that not only attracts users but also fosters loyalty. To kick off, I would prioritize developing a comprehensive growth strategy that incorporates both paid campaigns and organic growth methods. By analyzing your target audience's behavior, I can identify high-performing creatives while optimizing campaigns on Meta and TikTok for better CPI and CAC. This allows us to maximize engagement while ensuring we maintain a sharp focus on retention strategies. As requested, I’ll share examples of apps I've successfully grown in similar markets alongside typical CPI/ROAS results I've achieved, showcasing my data-driven approach. Are you looking for a specific blend of paid social campaigns alongside organic community-building strategies, or do you prefer focusing primarily on performance marketing initially?
$290 USD in 28 days
1.5
1.5

We bring 6+ years of experience in performance-driven digital marketing and mobile user acquisition campaigns, helping businesses scale through Meta Ads, Google App Campaigns, and TikTok Ads with a strong focus on CPI optimization, retention improvement, and creative-led growth strategies. We understand this is not just about installs—it’s about building sustainable user growth for a parenting app where emotional positioning, creative testing, and retention loops are critical for long-term success in US and European markets. Here’s how we will approach your parenting app growth: Growth Strategy (US & EU Focus): • Full-funnel user acquisition strategy targeting parents based on behavior, interests, and life-stage signals • Market-specific positioning for US & Europe (emotional + utility-driven messaging angles) • Structured paid acquisition plan across Meta Ads, TikTok Ads, and Google App Campaigns • Audience segmentation strategy to optimize CPI and improve install quality We focus on measurable outcomes—reducing CPI, improving ROAS where applicable, and ensuring installs convert into active, retained users. The approach is iterative, data-driven, and aligned with scaling consumer apps in competitive US/EU markets.
$300 USD in 9 days
2.9
2.9

I focus on delivering work that’s done properly, clear, polished, and aligned with exactly what you need. As a new freelancer I’m focused on building my reputation, so I offer competitive rates while putting in extra effort to ensure high quality results, reliable communication, and work I stand behind. I also offer 6 months free maintenance and unlimited revisions. Considering my profile primarily emphasizes web and mobile development, this project would be a perfect fit for me. My portfolio not only showcases my ability to build high-performing, user-focused applications, but also provides evidence of my experience in executing holistic marketing strategies. In this context, I have managed SEO campaigns that significantly enhanced organic reach in both US and European markets. Moreover, as an early-stage freelancer, I'm focused on establishing my reputation by delivering top-notch work within deadline. Nevertheless, competitive pricing does not implicate any compromise on quality. Following the agile project management approach, I ensure seamless communication, fast iterations, and reliable deliveries.
$500 USD in 7 days
0.0
0.0

Hi, I can do this. With extensive experience in mobile app marketing, particularly in the lifestyle and parenting sectors, I am well-equipped to drive growth for your parenting app in the US and Europe. I have successfully executed performance-driven user acquisition campaigns, optimizing CPI and ROAS through targeted Meta, TikTok, and Google Ads. My approach includes developing a comprehensive growth strategy, identifying high-performing creatives, and leveraging emotional marketing to resonate with parents. I have a proven track record of scaling apps from 0 to 10K users, focusing on both paid and organic growth strategies. I will provide an initial growth strategy proposal, campaign setup, and weekly performance reports to ensure continuous improvement. Looking forward to the opportunity to contribute to your app's success. Ashnasajid
$500 USD in 3 days
0.0
0.0

Hello, I recently completed a similar project two months ago and successfully led it to success. With 4+ years of experience in mobile app marketing, I specialize in creating growth strategies tailored to the US and European markets. I understand your requirement for driving high-quality app installs, engagement, and retention. I am confident in providing a professional solution by developing and executing a comprehensive growth marketing strategy, optimizing paid campaigns, and suggesting organic growth tactics. Let's discuss further in chat to explore how we can achieve your goals together. Best regards
$440 USD in 7 days
0.0
0.0

Hi there, I am excited about the opportunity to help grow your parenting app in the US and Europe. As a mobile app marketing specialist, I understand the importance of engaging parents through emotional marketing and performance-driven user acquisition strategies. I am committed to developing a growth marketing strategy tailored to your target audience and optimizing paid campaigns on various platforms. My focus will be on improving CPI, CAC, and install-to-retention performance to drive high-quality app installs and long-term engagement. Let's discuss further on freelancer.com to explore how I can contribute to the success of your app. Best regards, Abdul Moeed
$250 USD in 2 days
0.0
0.0

Hi There, I am excited about the opportunity to help grow your parenting app, specifically in the US and European markets. With my extensive background in mobile app marketing, I understand the unique emotional requirements of parenting audiences, which will be crucial for enhancing engagement and driving high-quality installs. I bring 7+ years of experience in Internet Marketing, SEO, Social Media Marketing, and Performance Marketing. My expertise lies in developing and executing successful growth strategies, optimizing paid campaigns (including Meta Ads and TikTok Ads), and harnessing organic growth avenues. Here are some of my relevant portfolio links: https://www.freelancer.com/u/KanzahAfaqAhmad I am eager to discuss how we can work together to achieve your goals of user acquisition and retention for your app. Thank you for considering my proposal. Regards, Kanzah Afaq
$500 USD in 7 days
0.0
0.0

Because I do deliver high quality results for my clients and I'm 100% that I fit for this project and I'll deliver with extra
$500 USD in 7 days
0.0
0.0

‼️ONLY PAY WHEN YOU'RE 100% HAPPY‼️ I understand that driving high-quality installs and boosting retention in US and European parenting markets is key for your app’s success. This means honing emotional marketing and optimizing CPI and CAC to convert busy parents effectively. My approach combines targeted Meta, TikTok, and Google campaigns with testing engaging creatives that resonate deeply with your audience. I’ll also integrate organic growth tactics like community building to fuel long-term retention. While new to Freelancer, I’ve grown similar lifestyle apps with strong ROAS and user engagement. Let’s chat! Worst case, you get a free consultation and real insight. Regards Pietie Lubbe
$550 USD in 14 days
0.0
0.0

Hi there, Having helped grow several lifestyle and education apps in both the US and European markets, I’m confident I can hit the mark with your parenting app. I understand the unique challenges of targeting parents and crafting emotionally engaging campaigns that connect and convert. You mentioned wanting a clean, professional, user-friendly, seamless, integrated, and automated growth strategy, which truly resonates with me. I’m all about building campaigns that feel natural and speak directly to your audience’s daily lives and emotions—especially when it’s about reducing stress through fun, game-like missions for kids. I specialize in performance-driven user acquisition, optimizing Meta, TikTok, and Google ads, and crafting high-converting creatives tailored for short-form platforms. I’m the right fit because I combine market insight with practical skills and a commitment to quick communication and fast turnaround. I am available for a quick chat! Regards, Ayren Stephens
$250 USD in 14 days
0.0
0.0

I am a perfect fit for your project because I understand the importance of driving high-quality installs and long-term retention for a parenting app targeting US and European markets. Your focus on turning routines into seamless, game-like missions deeply resonates with my experience in creating user-friendly, emotionally engaging marketing campaigns. While I am new to Freelancer, I have tons of experience and have done other projects off site, specializing in performance-driven user acquisition and optimizing CPI and CAC across Meta and TikTok platforms. I can provide a quick initial growth strategy and creative direction to jumpstart your app’s momentum. I would love to chat more about your project! Regards, Bester Devenier.
$435 USD in 7 days
0.0
0.0

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