B2B Lead Gen Facebook Ads manager

I need an experienced Facebook Ads specialist to set up, run, and optimise a B2B lead-generation campaign from scratch. My goal is to capture qualified prospects rather than just drive traffic, so every element—from audience definition and creative angles to pixel tracking and conversion events—must be geared toward collecting high-quality contact details that my sales team can action immediately. Here’s how I picture the flow: • Research & planning: Identify buyer personas, build segmented B2B audiences, and outline ad formats most likely to convert on Facebook and Instagram. • Campaign build: Craft compelling copy, design scroll-stopping visuals, configure Lead Ads and/or landing-page funnels, install and test the Meta pixel, and set up custom conversions. • Launch & optimisation: Monitor performance daily, tweak targeting, placements, budgets, and creatives to reduce CPL while scaling volume. • Reporting: Supply concise weekly updates with key metrics (reach, clicks, leads, CPL, and ROAS) plus clear next steps. Deliverables I expect: 1. A documented campaign strategy with audience definitions. 2. All ad creatives (copy, images/video) and funnel assets. 3. Live campaign in Ads Manager with tracking fully verified. 4. Two weeks of post-launch optimisation and handover report. If you have a proven track record of driving B2B leads via Facebook, understand remarketing loops, and can communicate insights in plain English, let’s talk and get this rolling.

Project ID: 40420046