Our brand has been around for almost 40 years and is in need of a refresh. Attached is a detailed brief outlining who we are, what we do, who our customers are, what our brand looks like and what we are looking for.
This project is a two stage process and in this stage we are looking for a new visual identity (wordmark with, or without, a lettermark or accent). We would like 2-3 variations of it with a rationale provided for each design. We also require a primary and secondary colour palette with 5-8 complimentary colours.
We are going to hire a number of designers, across a few sites like this, to all work on the same brief individually. The idea being that it will give us a number of options to choose from that all come from different perspectives. PLEASE NOTE, we will pay each designer $1,500 CAD.
We will choose one design that we like and there will be more work for the designer who came up with it. The 2nd phase of the project will involve helping us roll out the chosen design and to come up with a number of marketing assets, including brand guidelines.
We will chose the designers we want to work with on Tuesday March 12 and would like to received the designs, rationales and colour palette on Friday March 15