I am an Insurance agency named Built Insurance Brokerage LLC. We branded ourselves for a certain industry we sell liability insurance to as InsureMyRCFE.com. I will be sending a direct mail piece to offer insurance for (RCFE's) Residential Care Facilities for Elderly in CA. We are the leading broker in this industry for the last 2 years.
I also took a look at your artwork and recommend having our Graphic Artist give your Letter and Business Card a quick re-design.
It might prove helpful to be a little more clear regarding what I want my prospect to do, such as...Sign the document? Mail or Fax it back to you? How I want them to pay? Should they call you or go to your website? Etc. Just seems a little unclear, but maybe I'm not understanding your market.
PDF and include bracket field addressing it to the Prospects Name, Address and Facility # somewhere near the top of the designed piece.
Mailer to include:
Fewer and fewer Insurance Carriers are offering Insurance to the RCFE Industry in CA due to the number of Claims in the last couple of years. We are the leader in RCFE Insurance and want to continue to stick by the Industry with the lowest pricing available. As previous RCFE owners, we know exactly what you need!
-An Offer: Were you non-renewed from your current Insurance Carrier?
-Call for a quote over the Phone. Takes 2 minutes.
-Lowest pricing for RCFE's for 3 years straight.
-Discounts for multiple facilities
-Accepts Credit Cards
-Lowest Down Payment Available
-Meets the requirements of Dept of Social Services
-Pricing between $1,800 and $3,136 depending on your county
Reference our website and the previous mailers attached that we have sent in the past. I had designed these previous mailers myself but now we need them to be updated and designed by a professional graphic designer.
Also, I'd like to redesign my business cards to be more clear of what we do. We will be including these within our mailer.
The mailer is going to be inside of a hand written envelope with a spot on the bottom for me to sign as Blake Thompson, President [url removed, login to view] a program of Built Insurance Brokerage. There will be a post-it note on the top right side of the mailer with handwriting saying "Were you non-renewed? Call to quote today!"