We would like to build a facebook page which promotes a competition between registrants. and also a website to promote the facebook page.
The users who obtain the book will find the unique alphanumerical code inside the covers.
They will be prompted to visit the Facebook application, register and enter the code.
The automatic email responder will be sent to their inbox with the entered data and confirmation of the registration.
By entering the code the user would automatically enter the draw to win the test drive of a specific car brand.
If there are more brands, the users would be asked to choose a specific brand they would like to test drive.
This concept would enhance user engagement and provide added value to the book, as well as provide the automobile brand with the new leads and potential customers.
The creation of Facebook fan page would also entail:
Creating an appealing identity through exciting and informative design of the cover photo and profile picture.
Attracting the fans through engaging and entertaining organic content strategy.
Incentivizing the fans to engage and share through creating the Facebook application.
Creation of a Facebook app would be focused on fulfilling two aims:
Engaging the fans that have already obtained the book.
Enticing the fans to obtain the book.
With this in mind, the digital approach would be created to promote the product and make it appealing for the fans:
The fans that have already purchased the book would be prompted to visit the Facebook page, enter the app and provide the code from the book and their contact information, thus entering the draw for a chance to win a test drive of a specific car brand.
The fans that would like to win the book would be prompted to play a car logo-recognition game, thus showing their knowledge about automobile brands and entering the draw to win the book.