Hello, my name is Helen Parker and I'm in business with my best friend Samantha Flores and we believe that everyone in life deserves the opportunity to live out their sparkle moment. Through the magic of the Rio Carnival, the designers behind it and the life energy of Samba we are on a mission to bring it to masses.
On the 7th February 2017 Samantha Flores it the headlines as the UK woman who became the first non-Brazilian to lead out a samba school in the Rio Carnival. There were at least 157 pieces of mainstream coverage and social media posts that raised awareness of Samantha’s “history making”. With a total of 220m OTS, 624K AVE and a total reach of 1.683 the story took the imagination of the UK press and inadvertently made Samantha an expert on the Rio Carnival and Samba.
In December 2017 Samantha launched a business called Experience Carnival Rio (ECR) [login to view URL] to open the doors of the biggest show on earth to anyone wanting to live out a dream of being part of the Rio Carnival. ECR brings together years of Samba experience and inside knowledge with 10 years of running a high end Rio property agency to offer clients an end to end VIP experience.
Along side this a costume business (working title Carnival Couture) is about to launch which opens the doors to the exclusive ateliers of the Brazilian Carnival to those wanting to look unique and fabulous whether that be at festivals such as Burning Man or those in the dance/entertainment industries. These beautiful garments are handmade over a number of hours and through ECR people can get access to this illusive city of sparkles.
We need to create a brand (logo, look/feel and style guide) for the imminent launch of Carnival Couture. The brand should support the main business of Experience Carnival Rio.
1. Carnival Couture Brand for use across all channels (online, social media and print)
2. Look/feel for packaging, garment labels
3. Marketing promotions for summer festivals (TBC)
We are currently not fixed on a name as need to get one that is available across all channels so this is also something we could do with help with.