A. Outcome Business Model
• Our Clients feel inspired to buy from and belong to the brand STEFAN GÖTZ.
• The brand delivers inspiration & transformation for business leaders & corporate managers.
• Our Clients grow their consciousness & strive towards personal & corporate development.
• They value human interaction as well as the connectivity & ease-of-use of digital services.
• They trust our brand and buy conveniently our services online.
B. Fullfillment of Need to Grow & to be Successful
• To learn and to grow
• To belong to like-minded people
• To take action for inspiration & transformation
C. We Support them through:
• Products & services around personal & corporate inspiration & transformation
• Digital Services: EBooks, Video-Clips, Video-Call Coaching, Leadership Cafés,
• Physical Services: Calendar, Books, Personal Coaching, Leadership Sailing Tours
D. Outcome Digital Platform: [login to view URL]
• Professional, inspiring, trustworthy, fast, convenient and easy-to-use business platform
E. Requirements for New Website: Professional, Inspiring, Trustworthy
• Join the inspiring look & feel (Design) of the two existing websites .art & .coach
• Choose a state-of-the-art professional theme that also creates the feeling of trust and belonging (Friends Inspiring Friends, membership free & paid, transparent account tracking, ..)
• Choose a theme that is extremely strong in SEO rating (implement GDPR compliant google tools)
• Make sure the website is GDPR reliant (Plug-ins etc..)
• Keep all the existing functionalities of .art:
o Inspiration Letter, Membership, Wallpaper, Ebook download ….
o online-ordering, online-payment with paypal, incl. European VAT ID exemption and pdf invoicing
• Keep all the existing functionalities of .coach:
o online-booking, online-payment with paypal, incl. European VAT ID exemption and pdf invoicing
o booking realizing how many coaching sessions were taken from a package of 5, 15 or 25 sessions.
• Make sure all plug-ins automate standard functionalities as much as possible (Subscription of Inspiration Letter connected with Mail Chimp etc..)
F. Requirements for New Website: Fast, Convenient & Easy-To-Use in English & German
• Choose a theme, flexible for growth, easy-to-use back & front end, drag & drop similar to weebly
• Choose a theme with life-time up-date guarantee (no conflicts with plug-ins that are up-dated & no maintenance costs in the future)
• Integrate zoom services for coaching
• Choose an easy-to-use multi-language theme for English & German
• Build Easy-to-Use, Trustworthy, Secure Online Booking & Ordering Process
• Speed of the website has to be at top score mobile & desktop (>95/100)
• Make sure all the existing links are used (QR-Codes …) from .art I .coach &.com
• Zip away exisiting websites and store on dropbox from .art I .coach &.com
• Create easy Online Rewarding & Affiliate System FRIENDS INSPIRING FRIENDS.
Milestone 1: Friday July 6th 09:00 am Berlin Time ZOOM
1. Design the outlook of the website (like [login to view URL] design)
2. Homepage design
3. Design pages
4. Making-of with 12 video clips posts & they are put on a private youtube channel and setting is on endless auto-play
5. Product/order page design and focus the service like a landing page way