Product highlights, advantages, strenghts: High Quality, Noble, Home made, traditional, Grandma's recipes, Eco Friendly.
Values: Environmental ethics, Courage, honesty, balance, loyalty, honor, respect.
Water (wave): because it's the source of life.
Pastel colors: because of their freshness and elegant tones.
The letters A and M in Arabic (see picture attached): the founders first name letters.
Mehendi henna style: a touch of Asia representing the founders multicultural background (in addition to the arabic letters) but also related to the targeted customers and origins of old asian skin care recipes.
Women mainly (of all ages).
Brand name: Ayat
Ayat means "miracles", "proof"
Additional information: no geometrical shapes, only rounded/ wavy shapes at the image of the Earth and nature. Arabic Typography of the first letter in the logo A in a creative matter.
Attached also a sample of a logo where there is a leaf. The leaf can represent the top part of the letter A in Arabic.
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