Rugged Penguin Coffee

New business logo. Business: Drive-Thru Coffee Shop. Name: "Rugged Penguin Coffee." Logo can be minimalist style with Black, White, and perhaps one other color (but we're open to other ideas). Logo will be used on signs, shirts, to-go coffee cups etc. Target consumer: The hard working American who wants premium coffee to make their commute better (we don't serve food). We serve the doers in the community--the people who beat the sun daily and get stuff done. Why "Rugged Penguin?" Penguins are often perceived as cuddly and cute (and they are), but they're also the toughest animals on earth. They work hard, take risks, are loyal to their communities, and deserve recognition for it--much like our target customers. "Rugged Penguin" is a catchy name--we need a logo to make it warm, interesting, and funny to attract consumers. The story of our coffee shop will do the rest. The founders are military veterans (who did the most rugged shit you can imagine) who want to serve the community--the unsung heroes of the community to be exact. The teachers, cops, medical professionals, students, shop owners, stay-at-home parents, and anyone else who desires to be close to the community they serve. We are open to all forms of logos--simple, complex, tough, funny, a mix of both. We're willing to purchase any image we may be able to brand in the future. You rock--thank you!