With over 6 years of experience managing end-to-end digital marketing campaigns, I specialize in delivering high-impact Google Ads strategies tailored to generate quality leads and conversions, particularly in highly regulated verticals like casino gaming.
Google Ads Strategy for Casino Gaming:
Campaign Setup & Management: Launch targeted search and display campaigns through your agency ad account, ensuring compliance with Google’s gambling policies and geo-targeting high-value markets.
Keyword Research & Targeting: Use advanced tools (Google Keyword Planner, SEMrush) to identify high-intent keywords related to casino games, online betting, and lead-driven search terms.
Ad Copy & Extensions: Craft compelling ad copies with clear calls-to-action and utilize ad extensions (callouts, sitelinks, structured snippets) to increase CTR and conversion rates.
Conversion Tracking & Optimization: Implement robust tracking (Google Tag Manager, Analytics) to monitor lead forms, sign-ups, and other key conversion actions. Continuously optimize bids, audiences, and ad placements to maximize ROI.
Audience Segmentation: Target custom intent audiences, in-market segments, and remarketing lists to improve ad relevance and reduce acquisition costs.
Compliance & Risk Management: Navigate Google’s strict policies for gambling ads, ensuring campaigns stay within guidelines while maintaining aggressive performance targets.
