We are looking for a PPC marketing specialist to run Paid Marketing campaigns on various digital media platforms such as Google Ads, Facebook Ads, Instagram, Linkedin and Youtube Ads. The ideal candidate should be well-versed in search engine marketing (SEM), Social Ads, Funnels and Landing pages, and Conversion rate optimisation.
The ideal candidate must have solid experience in online lead generation, and must live, breathe, work digital. He or she must be have a knack for understanding core marketing and sales principles and must be passionate about marketing as a field.
You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI) or ROAS.
Strategize and plan digital marketing campaigns using media budgets.
Launching and optimizing pay-per-click (PPC) campaigns on various digital marketing channels such as Google Ads for a range of clients.
Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns.
Manage campaigns for lead generation and ecommerce sales generation.
Optimise PPC and Facebook Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics.
Assist in copywriting and graphic design concepts for ads.
Competitor benchmarking, optimizing copy and landing pages for increasing quality scores, etc.
Support the generation of new paid campaigns, ad groups, audiences and accounts and grow overall paid search marketing initiatives.
Monitoring budgets and overseeing paid ad accounts (Google Ads, Facebook Bing, etc.) for a variety of clients.
Implement A/B testing to continuously improve ROI.
Create and implement high converting funnels through landing pages and analytics.
Keep abreast of the latest digital marketing trends, techniques and technologies to suggest new and innovative ideas to grow accounts.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Work closely with the other team members to meet client goals